Thank you for taking our Big Data survey! It's estimated to take 9 minutes to complete.
--------------------------------------------------------------------------------------------
NOTE: Big Data refers to large, diverse, and complex data sets that comprise large volumes of structured and unstructured information.

Examples of structured data include sales, advertising expenditures, advertising quality, media exposure rates, and customer demographics.

Examples of unstructured data include raw text (e.g., from social media feeds), images, audio and video which, prior to being coded into categories, is not in a readily analyzable form.

Please use this definition of Big Data when answering the following questions.
 
 7% of survey complete.

T