What are your luxury fashion shopping habits?

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1. How often do you buy clothing, accessories, shoes, jewelry, or other fashion items for yourself or someone else in your household?

Every week.

Every month.

Every other month.

A few times per year.

Less than that.

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2. What category of apparel do you most often buy for yourself?

Ultra-fast fashion (Shein, Temu).

Fast fashion (Zara, H&M).

Mall brands (J. Crew, Gap, Loft).

Contemporary (Theory, Reformation, Vince).

Designer/luxury (Dior, Loewe, Hermès, The Row).

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3. In the last year, how often did you buy luxury/designer clothing, apparel, or accessories?

Every week.

Every month.

Every other month.

A few times per year.

Less than that.

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4. Think back to mid- to late pandemic: Between 2021 and 2023, how often did you buy luxury/designer clothing, apparel, or accessories?

Every week.

Every month.

Every other month.

A few times per year.

Less than that.

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5. Why do you purchase designer/luxury apparel and/or accessories? Select all that apply.

The quality.

The design.

Loyalty to a brand.

I fell in love with one specific item.

A salesperson upsold me.

An influencer upsold me.

I don't buy designer/luxury apparel or accessories.

Other (please specify)

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6. For what occasions do you buy luxury/designer fashion? Select all that apply.

I need something to wear to a wedding.

I need something to wear to a dressy, non-wedding event.

I need a staple item of clothing, like a suit for work, that I can wear frequently.

I need a handbag I can carry every day.

I need a handbag for special occasions.

I need shoes I can wear every day.

I need shoes for special events.

Another adult in my household needs something.

A child in my household needs something.

Other (please specify)

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7. How do you hear about designer/luxury fashion items you buy? Select all that apply.

I find things I buy in physical stores.

I finds things I buy in online stores, like Nordstrom or Net-a-porter.

A social media influencer recommends them to me.

A Substack newsletter recommends them to me.

A traditional media outlet (like Vogue or the New York Times) recommends them to me.

Other (please specify)

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8. What luxury/designer apparel items do you buy? Select all that apply.

Leather goods, like wallets.

Handbags.

Shoes.

Casual clothing.

Coats or jackets.

Dressy or occasion clothing.

Jewelry.

Other (please specify)

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9. What luxury brands have you bought in the last year? Select all that apply.

Prada

Miu Miu

Loewe

Saint Laurent

Chloé

Celine

Balenciaga

Louis Vuitton

Dior

Gucci

Hermès

Chanel

The Row

Tory Burch

Michael Kors

Versace

Valentino

Tiffany

Other (please specify)

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10. What's the best luxury item you've ever bought?

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11. Why was it the best luxury item you ever bought?

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12. Please select your age range.

18 - 34

35 - 49

50 - 64

65 and older

What are your luxury fashion shopping habits?

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* 1. How often do you buy clothing, accessories, shoes, jewelry, or other fashion items for yourself or someone else in your household?

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* 2. What category of apparel do you most often buy for yourself?

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* 3. In the last year, how often did you buy luxury/designer clothing, apparel, or accessories?

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* 4. Think back to mid- to late pandemic: Between 2021 and 2023, how often did you buy luxury/designer clothing, apparel, or accessories?

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* 5. Why do you purchase designer/luxury apparel and/or accessories? Select all that apply.

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* 6. For what occasions do you buy luxury/designer fashion? Select all that apply.

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* 7. How do you hear about designer/luxury fashion items you buy? Select all that apply.

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* 8. What luxury/designer apparel items do you buy? Select all that apply.

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* 9. What luxury brands have you bought in the last year? Select all that apply.

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* 10. What's the best luxury item you've ever bought?

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* 11. Why was it the best luxury item you ever bought?

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* 12. Please select your age range.

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* 13. Please select your annual household income.

1. How often do you buy clothing, accessories, shoes, jewelry, or other fashion items for yourself or someone else in your household?

2. What category of apparel do you most often buy for yourself?

3. In the last year, how often did you buy luxury/designer clothing, apparel, or accessories?

4. Think back to mid- to late pandemic: Between 2021 and 2023, how often did you buy luxury/designer clothing, apparel, or accessories?

5. Why do you purchase designer/luxury apparel and/or accessories? Select all that apply.

6. For what occasions do you buy luxury/designer fashion? Select all that apply.

7. How do you hear about designer/luxury fashion items you buy? Select all that apply.

8. What luxury/designer apparel items do you buy? Select all that apply.

9. What luxury brands have you bought in the last year? Select all that apply.

10. What's the best luxury item you've ever bought?

11. Why was it the best luxury item you ever bought?

12. Please select your age range.

13. Please select your annual household income.