Plant Pricing In The Green Industry

Question Title

* 1. Where are you located?

State/Province

ZIP/Postal Code

Question Title

* 2. How would you describe your business?

Other (please specify)

Question Title

* 3. How do you calculate your plant prices?

Question Title

* 4. Typically, how frequently do you hold plant sales (discounting from the regular price)?

We always have something on sale

Twice a month

Monthly

Every two months

Once a season (4X a year)

Three times a year

Twice a year

Once a year

Never

Question Title

* 5. When you hold a sale, how much of your inventory is placed on sale?

All plants are on sale

More than 90% of plants are on sale

Between 75% and 90% of plants are on sale

Between 50% and 75% of plants are on sale

Between 25% and 50% of plants are on sale

Between 10% and 25% of plants are on sale

Less than 10% of plants are on sale

I do not hold sales

Question Title

* 6. Which plant categories are you most likely and least likely to place on sale?

	Never	Least likely	Somewhat unlikely	Somewhat likely	Most likely
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Never	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Least likely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Somewhat unlikely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Somewhat likely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Most likely
Larger annuals (in quart pots or larger)	Larger annuals (in quart pots or larger) Never	Larger annuals (in quart pots or larger) Least likely	Larger annuals (in quart pots or larger) Somewhat unlikely	Larger annuals (in quart pots or larger) Somewhat likely	Larger annuals (in quart pots or larger) Most likely
Small perennials (in quart pots or smaller)	Small perennials (in quart pots or smaller) Never	Small perennials (in quart pots or smaller) Least likely	Small perennials (in quart pots or smaller) Somewhat unlikely	Small perennials (in quart pots or smaller) Somewhat likely	Small perennials (in quart pots or smaller) Most likely
Large perennials (in a gallon pot or larger)	Large perennials (in a gallon pot or larger) Never	Large perennials (in a gallon pot or larger) Least likely	Large perennials (in a gallon pot or larger) Somewhat unlikely	Large perennials (in a gallon pot or larger) Somewhat likely	Large perennials (in a gallon pot or larger) Most likely
Container gardens	Container gardens Never	Container gardens Least likely	Container gardens Somewhat unlikely	Container gardens Somewhat likely	Container gardens Most likely
Succulents	Succulents Never	Succulents Least likely	Succulents Somewhat unlikely	Succulents Somewhat likely	Succulents Most likely
Herbs	Herbs Never	Herbs Least likely	Herbs Somewhat unlikely	Herbs Somewhat likely	Herbs Most likely
Miniature plants	Miniature plants Never	Miniature plants Least likely	Miniature plants Somewhat unlikely	Miniature plants Somewhat likely	Miniature plants Most likely
Vegetables	Vegetables Never	Vegetables Least likely	Vegetables Somewhat unlikely	Vegetables Somewhat likely	Vegetables Most likely
Shrubs	Shrubs Never	Shrubs Least likely	Shrubs Somewhat unlikely	Shrubs Somewhat likely	Shrubs Most likely
Trees	Trees Never	Trees Least likely	Trees Somewhat unlikely	Trees Somewhat likely	Trees Most likely
Tropical and/or house plants	Tropical and/or house plants Never	Tropical and/or house plants Least likely	Tropical and/or house plants Somewhat unlikely	Tropical and/or house plants Somewhat likely	Tropical and/or house plants Most likely
Seeds	Seeds Never	Seeds Least likely	Seeds Somewhat unlikely	Seeds Somewhat likely	Seeds Most likely
Bulbs	Bulbs Never	Bulbs Least likely	Bulbs Somewhat unlikely	Bulbs Somewhat likely	Bulbs Most likely
Sod	Sod Never	Sod Least likely	Sod Somewhat unlikely	Sod Somewhat likely	Sod Most likely

Question Title

* 7. What time of year are you mostly likely to hold sales?

	At the beginning of the season	At the height of the season	At the end of the season	Throughout the season	No sales in this season
Spring	Spring At the beginning of the season	Spring At the height of the season	Spring At the end of the season	Spring Throughout the season	Spring No sales in this season
Summer	Summer At the beginning of the season	Summer At the height of the season	Summer At the end of the season	Summer Throughout the season	Summer No sales in this season
Fall	Fall At the beginning of the season	Fall At the height of the season	Fall At the end of the season	Fall Throughout the season	Fall No sales in this season
Holiday	Holiday At the beginning of the season	Holiday At the height of the season	Holiday At the end of the season	Holiday Throughout the season	Holiday No sales in this season
Winter	Winter At the beginning of the season	Winter At the height of the season	Winter At the end of the season	Winter Throughout the season	Winter No sales in this season

Question Title

* 8. How many plant SKUs do you apply perceived-value pricing to (prices that are above what you normally charge)?

Question Title

* 9. How much higher, percentage wise, is the perceived-value pricing when compared to your normal prices?

Question Title

* 10. Which plant categories are you most likely and least likely to apply perceived-value pricing to?

	Never	Least likely	Somewhat unlikely	Somewhat likely	Most likely
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Never	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Least likely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Somewhat unlikely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Somewhat likely	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Most likely
Larger annuals (in quart pots or larger)	Larger annuals (in quart pots or larger) Never	Larger annuals (in quart pots or larger) Least likely	Larger annuals (in quart pots or larger) Somewhat unlikely	Larger annuals (in quart pots or larger) Somewhat likely	Larger annuals (in quart pots or larger) Most likely
Small perennials (in quart pots or smaller)	Small perennials (in quart pots or smaller) Never	Small perennials (in quart pots or smaller) Least likely	Small perennials (in quart pots or smaller) Somewhat unlikely	Small perennials (in quart pots or smaller) Somewhat likely	Small perennials (in quart pots or smaller) Most likely
Large perennials (in a gallon pot or larger)	Large perennials (in a gallon pot or larger) Never	Large perennials (in a gallon pot or larger) Least likely	Large perennials (in a gallon pot or larger) Somewhat unlikely	Large perennials (in a gallon pot or larger) Somewhat likely	Large perennials (in a gallon pot or larger) Most likely
Container gardens	Container gardens Never	Container gardens Least likely	Container gardens Somewhat unlikely	Container gardens Somewhat likely	Container gardens Most likely
Succulents	Succulents Never	Succulents Least likely	Succulents Somewhat unlikely	Succulents Somewhat likely	Succulents Most likely
Herbs	Herbs Never	Herbs Least likely	Herbs Somewhat unlikely	Herbs Somewhat likely	Herbs Most likely
Miniature plants	Miniature plants Never	Miniature plants Least likely	Miniature plants Somewhat unlikely	Miniature plants Somewhat likely	Miniature plants Most likely
Vegetables	Vegetables Never	Vegetables Least likely	Vegetables Somewhat unlikely	Vegetables Somewhat likely	Vegetables Most likely
Shrubs	Shrubs Never	Shrubs Least likely	Shrubs Somewhat unlikely	Shrubs Somewhat likely	Shrubs Most likely
Trees	Trees Never	Trees Least likely	Trees Somewhat unlikely	Trees Somewhat likely	Trees Most likely
Tropical and/or house plants	Tropical and/or house plants Never	Tropical and/or house plants Least likely	Tropical and/or house plants Somewhat unlikely	Tropical and/or house plants Somewhat likely	Tropical and/or house plants Most likely
Seeds	Seeds Never	Seeds Least likely	Seeds Somewhat unlikely	Seeds Somewhat likely	Seeds Most likely
Bulbs	Bulbs Never	Bulbs Least likely	Bulbs Somewhat unlikely	Bulbs Somewhat likely	Bulbs Most likely
Sod	Sod Never	Sod Least likely	Sod Somewhat unlikely	Sod Somewhat likely	Sod Most likely

Question Title

* 11. How extensively do you bar code plants?

	Never	I use one bar code per pot size.	I use two or three bar codes per pot size to allow for varied pricing.	I bar code by genus for each pot size.	I bar code every variety.
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) Never	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) I use one bar code per pot size.	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) I use two or three bar codes per pot size to allow for varied pricing.	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) I bar code by genus for each pot size.	Smaller annuals (in 4.5-inch pots or smaller, including packs and flats) I bar code every variety.
Larger annuals (in quart pots or larger)	Larger annuals (in quart pots or larger) Never	Larger annuals (in quart pots or larger) I use one bar code per pot size.	Larger annuals (in quart pots or larger) I use two or three bar codes per pot size to allow for varied pricing.	Larger annuals (in quart pots or larger) I bar code by genus for each pot size.	Larger annuals (in quart pots or larger) I bar code every variety.
Small perennials (in quart pots or smaller)	Small perennials (in quart pots or smaller) Never	Small perennials (in quart pots or smaller) I use one bar code per pot size.	Small perennials (in quart pots or smaller) I use two or three bar codes per pot size to allow for varied pricing.	Small perennials (in quart pots or smaller) I bar code by genus for each pot size.	Small perennials (in quart pots or smaller) I bar code every variety.
Large perennials (in a gallon pot or larger)	Large perennials (in a gallon pot or larger) Never	Large perennials (in a gallon pot or larger) I use one bar code per pot size.	Large perennials (in a gallon pot or larger) I use two or three bar codes per pot size to allow for varied pricing.	Large perennials (in a gallon pot or larger) I bar code by genus for each pot size.	Large perennials (in a gallon pot or larger) I bar code every variety.
Container gardens	Container gardens Never	Container gardens I use one bar code per pot size.	Container gardens I use two or three bar codes per pot size to allow for varied pricing.	Container gardens I bar code by genus for each pot size.	Container gardens I bar code every variety.
Succulents	Succulents Never	Succulents I use one bar code per pot size.	Succulents I use two or three bar codes per pot size to allow for varied pricing.	Succulents I bar code by genus for each pot size.	Succulents I bar code every variety.
Herbs	Herbs Never	Herbs I use one bar code per pot size.	Herbs I use two or three bar codes per pot size to allow for varied pricing.	Herbs I bar code by genus for each pot size.	Herbs I bar code every variety.
Miniature plants	Miniature plants Never	Miniature plants I use one bar code per pot size.	Miniature plants I use two or three bar codes per pot size to allow for varied pricing.	Miniature plants I bar code by genus for each pot size.	Miniature plants I bar code every variety.
Vegetables	Vegetables Never	Vegetables I use one bar code per pot size.	Vegetables I use two or three bar codes per pot size to allow for varied pricing.	Vegetables I bar code by genus for each pot size.	Vegetables I bar code every variety.
Shrubs	Shrubs Never	Shrubs I use one bar code per pot size.	Shrubs I use two or three bar codes per pot size to allow for varied pricing.	Shrubs I bar code by genus for each pot size.	Shrubs I bar code every variety.
Trees	Trees Never	Trees I use one bar code per pot size.	Trees I use two or three bar codes per pot size to allow for varied pricing.	Trees I bar code by genus for each pot size.	Trees I bar code every variety.
Tropical and/or house plants	Tropical and/or house plants Never	Tropical and/or house plants I use one bar code per pot size.	Tropical and/or house plants I use two or three bar codes per pot size to allow for varied pricing.	Tropical and/or house plants I bar code by genus for each pot size.	Tropical and/or house plants I bar code every variety.

Other (please specify)

Question Title

* 12. Do you use a POS system?

Yes

Question Title

* 13. If so, which system do you use?

Question Title

* 14. What is your profit or loss, including owner’s compensation at a fair and reasonable rate?

More than 10% loss

-8% to -10%

-6% to -8%

-4% to -6%

-2% to -4%

Flat (-2% to 2%)

2% to 4%

4% to 6%

6% to 8%

8% to 10%

10% to 12%

12% to 14%

14% to 16%

16% to 18%

18% to 20%

More than 20% profit

Question Title

* 15. What is your attained margin percentage, including shrink and discounting?

Question Title

* 16. Do you belong to a peer group (i.e., Garden Center Group, ECGC, The Gap Group, the Pier Group, etc.)?

Yes

	Primary business	Secondary business, bringing in between 25% and 50% of annual income	Secondary business, bringing in less than 25% of annual income	Does not apply to me
A garden retailer	A garden retailer Primary business	A garden retailer Secondary business, bringing in between 25% and 50% of annual income	A garden retailer Secondary business, bringing in less than 25% of annual income	A garden retailer Does not apply to me
A wholesale grower, growing primarily for my own store	A wholesale grower, growing primarily for my own store Primary business	A wholesale grower, growing primarily for my own store Secondary business, bringing in between 25% and 50% of annual income	A wholesale grower, growing primarily for my own store Secondary business, bringing in less than 25% of annual income	A wholesale grower, growing primarily for my own store Does not apply to me
A wholesale grower, primarily selling to independently owned garden centers	A wholesale grower, primarily selling to independently owned garden centers Primary business	A wholesale grower, primarily selling to independently owned garden centers Secondary business, bringing in between 25% and 50% of annual income	A wholesale grower, primarily selling to independently owned garden centers Secondary business, bringing in less than 25% of annual income	A wholesale grower, primarily selling to independently owned garden centers Does not apply to me
A wholesale grower, primarily selling to mass merchants	A wholesale grower, primarily selling to mass merchants Primary business	A wholesale grower, primarily selling to mass merchants Secondary business, bringing in between 25% and 50% of annual income	A wholesale grower, primarily selling to mass merchants Secondary business, bringing in less than 25% of annual income	A wholesale grower, primarily selling to mass merchants Does not apply to me
Rewholesaler	Rewholesaler Primary business	Rewholesaler Secondary business, bringing in between 25% and 50% of annual income	Rewholesaler Secondary business, bringing in less than 25% of annual income	Rewholesaler Does not apply to me
Young plant grower	Young plant grower Primary business	Young plant grower Secondary business, bringing in between 25% and 50% of annual income	Young plant grower Secondary business, bringing in less than 25% of annual income	Young plant grower Does not apply to me
A landscape design firm	A landscape design firm Primary business	A landscape design firm Secondary business, bringing in between 25% and 50% of annual income	A landscape design firm Secondary business, bringing in less than 25% of annual income	A landscape design firm Does not apply to me
A landscape installation and maintenance firm	A landscape installation and maintenance firm Primary business	A landscape installation and maintenance firm Secondary business, bringing in between 25% and 50% of annual income	A landscape installation and maintenance firm Secondary business, bringing in less than 25% of annual income	A landscape installation and maintenance firm Does not apply to me
A florist	A florist Primary business	A florist Secondary business, bringing in between 25% and 50% of annual income	A florist Secondary business, bringing in less than 25% of annual income	A florist Does not apply to me
A CSA manager and/or drop off site	A CSA manager and/or drop off site Primary business	A CSA manager and/or drop off site Secondary business, bringing in between 25% and 50% of annual income	A CSA manager and/or drop off site Secondary business, bringing in less than 25% of annual income	A CSA manager and/or drop off site Does not apply to me
A farmer's market manager	A farmer's market manager Primary business	A farmer's market manager Secondary business, bringing in between 25% and 50% of annual income	A farmer's market manager Secondary business, bringing in less than 25% of annual income	A farmer's market manager Does not apply to me
A grocery store owner	A grocery store owner Primary business	A grocery store owner Secondary business, bringing in between 25% and 50% of annual income	A grocery store owner Secondary business, bringing in less than 25% of annual income	A grocery store owner Does not apply to me
Bulk soil, mulch, and stone seller	Bulk soil, mulch, and stone seller Primary business	Bulk soil, mulch, and stone seller Secondary business, bringing in between 25% and 50% of annual income	Bulk soil, mulch, and stone seller Secondary business, bringing in less than 25% of annual income	Bulk soil, mulch, and stone seller Does not apply to me
Feed and seed store	Feed and seed store Primary business	Feed and seed store Secondary business, bringing in between 25% and 50% of annual income	Feed and seed store Secondary business, bringing in less than 25% of annual income	Feed and seed store Does not apply to me
Hardware store	Hardware store Primary business	Hardware store Secondary business, bringing in between 25% and 50% of annual income	Hardware store Secondary business, bringing in less than 25% of annual income	Hardware store Does not apply to me
Vendor/distributor/supplier	Vendor/distributor/supplier Primary business	Vendor/distributor/supplier Secondary business, bringing in between 25% and 50% of annual income	Vendor/distributor/supplier Secondary business, bringing in less than 25% of annual income	Vendor/distributor/supplier Does not apply to me
Consultant/educator/Extension	Consultant/educator/Extension Primary business	Consultant/educator/Extension Secondary business, bringing in between 25% and 50% of annual income	Consultant/educator/Extension Secondary business, bringing in less than 25% of annual income	Consultant/educator/Extension Does not apply to me