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Plant Pricing In The Green Industry
1.
Where are you located?
State/Province
ZIP/Postal Code
2.
How would you describe your business?
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A garden retailer
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A wholesale grower, growing primarily for my own store
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A wholesale grower, primarily selling to independently owned garden centers
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A wholesale grower, primarily selling to mass merchants
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Rewholesaler
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Young plant grower
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A landscape design firm
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A landscape installation and maintenance firm
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A florist
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A CSA manager and/or drop off site
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A farmer's market manager
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
A grocery store owner
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Bulk soil, mulch, and stone seller
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Feed and seed store
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Hardware store
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Vendor/distributor/supplier
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Consultant/educator/Extension
Primary business
Secondary business, bringing in between 25% and 50% of annual income
Secondary business, bringing in less than 25% of annual income
Does not apply to me
Other (please specify)
3.
How do you calculate your plant prices?
4.
Typically, how frequently do you hold plant sales (discounting from the regular price)?
We always have something on sale
Twice a month
Monthly
Every two months
Once a season (4X a year)
Three times a year
Twice a year
Once a year
Never
5.
When you hold a sale, how much of your inventory is placed on sale?
All plants are on sale
More than 90% of plants are on sale
Between 75% and 90% of plants are on sale
Between 50% and 75% of plants are on sale
Between 25% and 50% of plants are on sale
Between 10% and 25% of plants are on sale
Less than 10% of plants are on sale
I do not hold sales
6.
Which plant categories are you most likely and least likely to place on sale?
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Larger annuals (in quart pots or larger)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Small perennials (in quart pots or smaller)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Large perennials (in a gallon pot or larger)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Container gardens
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Succulents
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Herbs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Miniature plants
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Vegetables
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Shrubs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Trees
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Tropical and/or house plants
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Seeds
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Bulbs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Sod
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
7.
What time of year are you mostly likely to hold sales?
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
Spring
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
Summer
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
Fall
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
Holiday
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
Winter
At the beginning of the season
At the height of the season
At the end of the season
Throughout the season
No sales in this season
8.
How many plant SKUs do you apply perceived-value pricing to (prices that are above what you normally charge)?
9.
How much higher, percentage wise, is the perceived-value pricing when compared to your normal prices?
10.
Which plant categories are you most likely and least likely to apply perceived-value pricing to?
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Larger annuals (in quart pots or larger)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Small perennials (in quart pots or smaller)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Large perennials (in a gallon pot or larger)
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Container gardens
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Succulents
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Herbs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Miniature plants
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Vegetables
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Shrubs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Trees
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Tropical and/or house plants
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Seeds
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Bulbs
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
Sod
Never
Least likely
Somewhat unlikely
Somewhat likely
Most likely
11.
How extensively do you bar code plants?
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Smaller annuals (in 4.5-inch pots or smaller, including packs and flats)
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Larger annuals (in quart pots or larger)
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Small perennials (in quart pots or smaller)
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Large perennials (in a gallon pot or larger)
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Container gardens
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Succulents
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Herbs
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Miniature plants
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Vegetables
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Shrubs
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Trees
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Tropical and/or house plants
Never
I use one bar code per pot size.
I use two or three bar codes per pot size to allow for varied pricing.
I bar code by genus for each pot size.
I bar code every variety.
Other (please specify)
12.
Do you use a POS system?
Yes
No
13.
If so, which system do you use?
14.
What is your profit or loss, including owner’s compensation at a fair and reasonable rate?
More than 10% loss
-8% to -10%
-6% to -8%
-4% to -6%
-2% to -4%
Flat (-2% to 2%)
2% to 4%
4% to 6%
6% to 8%
8% to 10%
10% to 12%
12% to 14%
14% to 16%
16% to 18%
18% to 20%
More than 20% profit
15.
What is your attained margin percentage, including shrink and discounting?
16.
Do you belong to a peer group (i.e., Garden Center Group, ECGC, The Gap Group, the Pier Group, etc.)?
Yes
No