Style Discovery Survey

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2. Where do you most often shop for clothes (non-sports attire)? Check all that apply. (Required.)

Trend / Skate shop (Zumies / Abercrombie / Vans)

Mass merchants (Target)

Sneaker Shops (Footlocker / Dicks )

Specialty store (JCrew / Gap)

Department store (Nordstrom / Macy's)

Boutique Style store (Bape / Supreme / Bait)

Other (please specify)

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3. Where do you typically shop for clothes? (Required.)

In-Store mostly

Both In-Store / Online

Online mostly

Online exclusively

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4. Why do you like these stores? Check all that apply. (Required.)

Broad array of style and clothing choices

Easy, simple to buy

My parents are supportive

Provides hard to find / unique brands

Fits my style

Store staff is helpful

Easy returns

It's in a mall / easy access

Close to home

Online, easy anytime access

Other (please specify)

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5. How often do YOU shop for CLOTHES? (Required.)

Multiple times per month

A few times a year

Once per year at start of school

Almost never

Never, my parents by my clothes

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6. What most INFLUENCED your last clothing purchase? Check all that apply. (Required.)

Social Media Influencer (Instagram, YouTube, Snapchat)

Social Media

Friend

Nothing, I rock my own style

Saw it in a store

Store staff recommended it

Style Blog / Vlog

Saw style at school

Don't know

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7. What are some of your favorite brands? Check all that apply. (Required.)

GStar

Rag + Bone

Nike

Tommy Hilfiger

Adidas

Supreme

Hype

Vans

Bape

Puma

Polo

What Other brands do you love that aren't listed?

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8. Are there people at school that influence your style choices? (Required.)

No, I'm my own hype beast

Kinda

Absolutely

Clear

i We adjusted the number you entered based on the slider’s scale.

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9. If there are people at school who influence your style, what is it about their style you like?

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10. When you buy new clothing how do you feel the first time you wear it? (Required.)

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11. If you could design your own clothing store, an online and/or physical store, what would you want it to be? Select most important 3. (Required.)

A store that had a unique feel with style, music, art and people - give me an experience

Just bring in the popular / mega brands (Nike, Adidas, Levis)

It would need to have a physical store, I like shopping and trying things on

A physical store that is cool, stylish and a meeting place

Online store that is simple to shop and find cool gear

Bring in unique / hard to find brands

Help me shop styles that are part of a look or total outfit

Limited staff, I got this and will make my own decisions

Staff that are providing recommendations and introducing new brands

Staff that are stylish, helpful, approachable

Other (please specify)

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12. What do your everyday clothes and shoes say about you? Check all that apply. (Required.)

I'm sporty

I'm earthy

I'm smart

Nothing, I've never thought about it

I'm unique

I'm confident

I'm fresh

I'm...

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13. How well does this describe YOU? (Required.)

	Totally, ME!	Kinda	Not @ All Me
Earthy / environmental	Earthy / environmental Totally, ME!	Earthy / environmental Kinda	Earthy / environmental Not @ All Me
Unique / different	Unique / different Totally, ME!	Unique / different Kinda	Unique / different Not @ All Me
Influencer of my friends	Influencer of my friends Totally, ME!	Influencer of my friends Kinda	Influencer of my friends Not @ All Me
Sporty	Sporty Totally, ME!	Sporty Kinda	Sporty Not @ All Me
Early Adopter of New Products / Trend Setter	Early Adopter of New Products / Trend Setter Totally, ME!	Early Adopter of New Products / Trend Setter Kinda	Early Adopter of New Products / Trend Setter Not @ All Me
Influenced by my friends	Influenced by my friends Totally, ME!	Influenced by my friends Kinda	Influenced by my friends Not @ All Me
Social / connector of people	Social / connector of people Totally, ME!	Social / connector of people Kinda	Social / connector of people Not @ All Me
Engaged with my school / friends	Engaged with my school / friends Totally, ME!	Engaged with my school / friends Kinda	Engaged with my school / friends Not @ All Me

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14. What art below do you like best? Pick top 2. (Required.)

Anime

SoreLoser

Crop

Mario

Chuck

Goal

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15. What school do you go to? (Middle / High / University) (Required.)

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16. Tell us a bit more about yourself...

Name

City/Town

State/Province

Email Address

Phone Number

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17. How old are you (Required.)

10-13

14-18

19-25

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18. Gender (Required.)

Male

Female

Style Discovery

Style Discovery

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1. Where do you typically discover clothing styles and trends you like? Check all that apply. (Required.)

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2. Where do you most often shop for clothes (non-sports attire)? Check all that apply. (Required.)

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3. Where do you typically shop for clothes? (Required.)

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4. Why do you like these stores? Check all that apply. (Required.)

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5. How often do YOU shop for CLOTHES? (Required.)

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6. What most INFLUENCED your last clothing purchase? Check all that apply. (Required.)

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7. What are some of your favorite brands? Check all that apply. (Required.)

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8. Are there people at school that influence your style choices? (Required.)

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9. If there are people at school who influence your style, what is it about their style you like?

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10. When you buy new clothing how do you feel the first time you wear it? (Required.)

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11. If you could design your own clothing store, an online and/or physical store, what would you want it to be? Select most important 3. (Required.)

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12. What do your everyday clothes and shoes say about you? Check all that apply. (Required.)

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13. How well does this describe YOU? (Required.)

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14. What art below do you like best? Pick top 2. (Required.)

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15. What school do you go to? (Middle / High / University) (Required.)

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16. Tell us a bit more about yourself...

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17. How old are you (Required.)

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18. Gender (Required.)

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19. If we established a influencer group or wanted to ask you some additional questions would you want to be open to it?

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* 1. Where do you typically discover clothing styles and trends you like? Check all that apply. (Required.)

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* 2. Where do you most often shop for clothes (non-sports attire)? Check all that apply. (Required.)

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* 3. Where do you typically shop for clothes? (Required.)

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* 4. Why do you like these stores? Check all that apply. (Required.)

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* 5. How often do YOU shop for CLOTHES? (Required.)

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* 6. What most INFLUENCED your last clothing purchase? Check all that apply. (Required.)

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* 7. What are some of your favorite brands? Check all that apply. (Required.)

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* 8. Are there people at school that influence your style choices? (Required.)

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* 9. If there are people at school who influence your style, what is it about their style you like?

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* 10. When you buy new clothing how do you feel the first time you wear it? (Required.)

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* 11. If you could design your own clothing store, an online and/or physical store, what would you want it to be? Select most important 3. (Required.)

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* 12. What do your everyday clothes and shoes say about you? Check all that apply. (Required.)

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* 13. How well does this describe YOU? (Required.)

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* 14. What art below do you like best? Pick top 2. (Required.)

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* 15. What school do you go to? (Middle / High / University) (Required.)

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* 16. Tell us a bit more about yourself...

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* 17. How old are you (Required.)

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* 18. Gender (Required.)

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* 19. If we established a influencer group or wanted to ask you some additional questions would you want to be open to it?

1. Where do you typically discover clothing styles and trends you like? Check all that apply. (Required.)

2. Where do you most often shop for clothes (non-sports attire)? Check all that apply. (Required.)

3. Where do you typically shop for clothes? (Required.)

4. Why do you like these stores? Check all that apply. (Required.)

5. How often do YOU shop for CLOTHES? (Required.)

6. What most INFLUENCED your last clothing purchase? Check all that apply. (Required.)

7. What are some of your favorite brands? Check all that apply. (Required.)

8. Are there people at school that influence your style choices? (Required.)

9. If there are people at school who influence your style, what is it about their style you like?

10. When you buy new clothing how do you feel the first time you wear it? (Required.)

11. If you could design your own clothing store, an online and/or physical store, what would you want it to be? Select most important 3. (Required.)

12. What do your everyday clothes and shoes say about you? Check all that apply. (Required.)

13. How well does this describe YOU? (Required.)

14. What art below do you like best? Pick top 2. (Required.)

15. What school do you go to? (Middle / High / University) (Required.)

16. Tell us a bit more about yourself...

17. How old are you (Required.)

18. Gender (Required.)

19. If we established a influencer group or wanted to ask you some additional questions would you want to be open to it?