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Diners are more ambitious with their flavour, dish and cuisine choices than before
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Diners value transparency and storytelling around ingredients and suppliers
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Guests are eating less overall but expect higher quality and satisfaction
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Diners want to learn more about techniques, ingredients, and chef’s knowledge
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Expectations of the dining experience are changing faster than ever
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Customers are more focused on healthier eating than before
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The top dishes I sell are the same as they were five years ago
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