Help Shape the Future of Omnichannel Growth
At the Promotion Optimization Institute (POI), we’re exploring how CPG marketing is evolving as the lines between trade, marketing, and media blur. This quick survey looks at how brands are planning, measuring, and optimizing investments across channels — from personalization to retail media to collaboration with sales and RGM teams.
Your input will help reveal where the industry is headed and how leading companies are connecting marketing strategy with commercial execution.
As a Thank You, Everyone who participates will receive:
• You will receive an advanced copy of the State of the Industry Report upon release.
• Your organization will receive 2 complimentary registration passes for a POI Summit POI Summits - Promotion Optimization Institute
• Invitation to join POI's Connected Commerce Collective Share Group for 2027 to learn and collaborate with peers across Marketing, RGM, and Sales.
