The State of Social Media in 2026 - Prohibition PR Question Title * 1. Would you like a complimentary strategic snapshot of your brand's AI search visibility? Yes No Question Title * 2. Do you have a board-approved framework for proving the direct link between social media activity and company revenue? Yes No Partially Unsure Question Title * 3. To what extent has your organisation successfully merged its PR, social, and paid media teams into one joined-up engine? Fully integrated Partially integrated Not integrated Unsure Question Title * 4. What is your biggest challenge in proving marketing impact and ROI at the board level? Sourcing the data Quality of the data/results Translating metrics into commercial value Board scepticism Unsure Other (please specify) Question Title * 5. Which business outcome is your absolute top priority for the next 12 months: sales, brand trust, or audience growth? Sales Brand trust Audience growth Unsure Question Title * 6. How confident are you that your brand will remain discoverable as AI-driven feeds replace traditional search? Very confident Somewhat confident Neither / nor Not very confident Not confident at all Unsure Question Title * 7. How concerned are you about the impact of zero-click search on your website traffic and lead pipeline? Very concerned Somewhat concerned Not concerned Unsure Question Title * 8. Does your brand have a documented strategy for Social Search that differs from your traditional Google SEO plan? Yes In progress No Unsure Question Title * 9. How confident are you that your brand is currently cited as a trusted authority by AI models like Perplexity or ChatGPT? Very confident Somewhat confident Neither / nor Not very confident Not confident at all Unsure Question Title * 10. Do you have a dedicated team or specialist function for AI-driven content optimisation and discovery? Yes No Unsure Question Title * 11. In the event of a viral deepfake crisis, how many hours would it take your team to issue a verified response? Under 1 hour 1-6 hours 6-12 hours Over 12 hours Unsure Other (please specify) Question Title * 12. Do you have a board-approved crisis plan for reputational threats caused specifically by synthetic media? Yes No Unsure Question Title * 13. Do you currently monitor misinformation and deepfake risks in your active social media and influencer campaigns? Always On occasion Never Unsure Question Title * 14. How often do you review and update your social media crisis response protocols to include AI-driven threats? Often Occasionally Never Unsure Question Title * 15. When was the last time your social media strategy underwent a formal audit by an external third party? Within the last 12 months Over 12 months ago Never Unsure Question Title * 16. What is the single biggest internal barrier preventing your team from adopting new marketing AI or technology today? Budget Skills / expertise Time Board members / leadership team buy-in Risk / compliance Unsure Other (please specify) Question Title * 17. Which platforms do you expect to deliver the highest ROI in 2026: TikTok, LinkedIn, Threads, or Meta? TikTok LinkedIn Threads Meta Unsure Other (please specify) Question Title * 18. How frequently do you benchmark your brand's social performance and Share of Voice against your top three competitors? Regularly Occasionally Never Unsure Question Title * 19. Does your influencer strategy prioritise long-term micro-creator networks or one-off celebrity bursts? Long-term micro-creator networks One-off celebrity bursts Exactly a mix of both Unsure None of the above Question Title * 20. How prepared is your social advertising strategy for the final transition to a cookie-less digital environment? Fully prepared Partially prepared Not prepared Unsure Question Title * 21. Can you please confirm your email address? Done