The DAA Outlook is an important research initiative to examine the state of the digital analytics industry. We are seeking world-wide participation in this survey designed to identify and clarify the following about digital analytics:

- What is the current state of the industry?
- What are the future initiatives, priorities and challenges for the industry?
- How are companies prioritizing digital analytics?
- What is the current expertise of digital analytics professionals?

The survey is designed to take you about 17 minutes to complete. For a relatively short time commitment, you get the opportunity to make a significant impact that will profoundly benefit you and your industry colleagues in the future. You love data. We love data. Help us put it to great use.

DAA members will be provided access to the written report upon completion of the analysis. And as a thank you for your time, at the end of the survey enter your contact details for a chance to win one of three $50 AmEx gift cards.