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* 1. What do you like most about our new product?

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* 2. What changes would most improve our new product?

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* 3. What do you like most about competing products currently available from other companies?

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* 4. What changes would most improve competing products currently available from other companies?

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* 5. What would make you more likely to use our new product?

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* 6. If our new product were available today, how likely would you be to recommend it to others?

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* 7. If you are not likely to use our new product, why not?

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* 8. How important is price to you when choosing this type of company?

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* 9. Overall, are you satisfied with your experience using our new product, dissatisfied with it, or neither satisfied or dissatisfied with it?

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* 10. If our new product were available today, how likely would you be to use it instead of competing products currently available from other companies?

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