Market Research - Product Testing Template

Question Title

* 1. Click on the area you like best about this product.

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* 2. Click on the area you like least about this product.

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* 3. Why did you make that selection?

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* 4. What is your first reaction to the product?

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

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* 5. How would you rate the quality of the product?

Very high quality

High quality

Neither high nor low quality

Low quality

Very low quality

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* 6. How innovative is the product?

Extremely innovative

Very innovative

Somewhat innovative

Not so innovative

Not at all innovative

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* 7. When you think about the product, do you think of it as something you need or don’t need?

Definitely need

Probably need

Neutral

Probably don’t need

Definitely don’t need

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* 8. How would you rate the value for money of the product?

Excellent

Above average

Average

Below average

Poor

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* 9. If the product were available today, how likely would you be to buy the product?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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* 10. How likely are you to replace your current product with the product?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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* 11. How likely is it that you would recommend our new product to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

Market Research - Product Testing Template

Question Title

* 1. Click on the area you like best about this product.

Question Title

* 2. Click on the area you like least about this product.

Question Title

* 3. Why did you make that selection?

Question Title

* 4. What is your first reaction to the product?

Question Title

* 5. How would you rate the quality of the product?

Question Title

* 6. How innovative is the product?

Question Title

* 7. When you think about the product, do you think of it as something you need or don’t need?

Question Title

* 8. How would you rate the value for money of the product?

Question Title

* 9. If the product were available today, how likely would you be to buy the product?

Question Title

* 10. How likely are you to replace your current product with the product?

Question Title

* 11. How likely is it that you would recommend our new product to a friend or colleague?

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* 12. In your own words, what are the things that you like most about this new product?

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* 13. In your own words, what are the things that you would most like to improve in this new product?