Market Research - Product Testing Template Question Title * 1. What is your first reaction to the product? Very positive Somewhat positive Neutral Somewhat negative Very negative OK Question Title * 2. How would you rate the quality of the product? Very high quality High quality Neither high nor low quality Low quality Very low quality OK Question Title * 3. How innovative is the product? Extremely innovative Very innovative Somewhat innovative Not so innovative Not at all innovative OK Question Title * 4. When you think about the product, do you think of it as something you need or don’t need? Definitely need Probably need Neutral Probably don’t need Definitely don’t need OK Question Title * 5. How would you rate the value for money of the product? Excellent Above average Average Below average Poor OK Question Title * 6. If the product were available today, how likely would you be to buy the product? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK Question Title * 7. How likely are you to replace your current product with the product? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK Question Title * 8. How likely is it that you would recommend our new product to a friend or colleague? NOT AT ALL LIKELY EXTREMELY LIKELY 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 OK Question Title * 9. In your own words, what are the things that you like most about this new product? OK Question Title * 10. In your own words, what are the things that you would most like to improve in this new product? OK DONE