Ocean DOOH Industry Study #2 We are conducting research to assess the role of DOOH in the current Media landscape. Your thoughts and opinions about DOOH will help Ocean to improve its service. This survey should only take 8 minutes to complete. Be assured that your responses are strictly confidential. Question Title * 1. In your opinion, which of the following media channels have the biggest growth potential over the next 5 years? (Please select all that apply.) Press Cinema Out Of Home Radio Not at all familiar Mobile Magazine TV Digital Out Of Home Video On Demand Online Question Title * 2. Which of the following attributes best describes the benefits of each media channel when it comes to advertising? (Please select all that apply.) TV DOOH Radio Online OOH Press VOD Cinema Mobile Magazine Innovation Innovation TV Innovation DOOH Innovation Radio Innovation Online Innovation OOH Innovation Press Innovation VOD Innovation Cinema Innovation Mobile Innovation Magazine Creativity Creativity TV Creativity DOOH Creativity Radio Creativity Online Creativity OOH Creativity Press Creativity VOD Creativity Cinema Creativity Mobile Creativity Magazine Opportunity Opportunity TV Opportunity DOOH Opportunity Radio Opportunity Online Opportunity OOH Opportunity Press Opportunity VOD Opportunity Cinema Opportunity Mobile Opportunity Magazine Flexibility Flexibility TV Flexibility DOOH Flexibility Radio Flexibility Online Flexibility OOH Flexibility Press Flexibility VOD Flexibility Cinema Flexibility Mobile Flexibility Magazine Cost Effective Cost Effective TV Cost Effective DOOH Cost Effective Radio Cost Effective Online Cost Effective OOH Cost Effective Press Cost Effective VOD Cost Effective Cinema Cost Effective Mobile Cost Effective Magazine Traditional Traditional TV Traditional DOOH Traditional Radio Traditional Online Traditional OOH Traditional Press Traditional VOD Traditional Cinema Traditional Mobile Traditional Magazine Technology Technology TV Technology DOOH Technology Radio Technology Online Technology OOH Technology Press Technology VOD Technology Cinema Technology Mobile Technology Magazine Audience Relevance Audience Relevance TV Audience Relevance DOOH Audience Relevance Radio Audience Relevance Online Audience Relevance OOH Audience Relevance Press Audience Relevance VOD Audience Relevance Cinema Audience Relevance Mobile Audience Relevance Magazine Transparency Transparency TV Transparency DOOH Transparency Radio Transparency Online Transparency OOH Transparency Press Transparency VOD Transparency Cinema Transparency Mobile Transparency Magazine Content Content TV Content DOOH Content Radio Content Online Content OOH Content Press Content VOD Content Cinema Content Mobile Content Magazine Distribution Distribution TV Distribution DOOH Distribution Radio Distribution Online Distribution OOH Distribution Press Distribution VOD Distribution Cinema Distribution Mobile Distribution Magazine Question Title * 3. Which of the following attributes best describes the benefits of each media channel when it comes to advertising? (Please select all that apply.) TV DOOH Radio Online OOH Press VOD Cinema Mobile Magazine Exciting Exciting TV Exciting DOOH Exciting Radio Exciting Online Exciting OOH Exciting Press Exciting VOD Exciting Cinema Exciting Mobile Exciting Magazine Glamorous Glamorous TV Glamorous DOOH Glamorous Radio Glamorous Online Glamorous OOH Glamorous Press Glamorous VOD Glamorous Cinema Glamorous Mobile Glamorous Magazine Passive Passive TV Passive DOOH Passive Radio Passive Online Passive OOH Passive Press Passive VOD Passive Cinema Passive Mobile Passive Magazine Modern Modern TV Modern DOOH Modern Radio Modern Online Modern OOH Modern Press Modern VOD Modern Cinema Modern Mobile Modern Magazine Versatile Versatile TV Versatile DOOH Versatile Radio Versatile Online Versatile OOH Versatile Press Versatile VOD Versatile Cinema Versatile Mobile Versatile Magazine Sophisticated Sophisticated TV Sophisticated DOOH Sophisticated Radio Sophisticated Online Sophisticated OOH Sophisticated Press Sophisticated VOD Sophisticated Cinema Sophisticated Mobile Sophisticated Magazine Reliable Reliable TV Reliable DOOH Reliable Radio Reliable Online Reliable OOH Reliable Press Reliable VOD Reliable Cinema Reliable Mobile Reliable Magazine Powerful Powerful TV Powerful DOOH Powerful Radio Powerful Online Powerful OOH Powerful Press Powerful VOD Powerful Cinema Powerful Mobile Powerful Magazine Inspiring Inspiring TV Inspiring DOOH Inspiring Radio Inspiring Online Inspiring OOH Inspiring Press Inspiring VOD Inspiring Cinema Inspiring Mobile Inspiring Magazine Dynamic Dynamic TV Dynamic DOOH Dynamic Radio Dynamic Online Dynamic OOH Dynamic Press Dynamic VOD Dynamic Cinema Dynamic Mobile Dynamic Magazine Question Title * 4. In your opinion, which of the following media owners do you most associate with DOOH? Clear Channel JC Decaux Ocean Outdoor Atracta Other (please specify) Question Title * 5. Which of the following media owners do you most associate with full motion? Clear Channel JC Decaux Ocean Outdoor Atracta Other (please specify) Question Title * 6. Which of the following media channels belong to the screen world? TV Radio DOOH Press OOH VOD Cinema Mobile Magazine Question Title * 7. In your opinion, which of the following aspects are crucial for DOOH improvement? (Please select all that apply.) Audience relevance Creativity Integration with other media channels Cost Tech & Innovation Transparency Content Flexibility Automated Trading Programmatic None Other (please specify) Question Title * 8. Based on what you know at present, what is your general view of your organization's media buying during Q2 2021? Increase vs planning Decrease vs planning Equal to original planning Question Title * 9. How do you perceive media investments in 3-6 months time? Increase vs the same period 2020 Decrease vs the same period 2020 Equal to the same period 2020 Question Title * 10. In general and with the present situation as starting point, how do you perceive media investments change in 7-12 months time? Increase Decrease Question Title * 11. What is your take on media planning in 3, 6 and 12 months time; which channels will be prioritized Online Mobile Digital Out Of Home Out Of Home TV Radio Print Video On Demand Question Title * 12. Which industries do you think are likely to increase their marketing and media efforts and which are likely to cut back? Question Title * 13. The ability to use mobility data and match it with other data sources in order to evaluate and analyze footfall, dwell times and exposure to advertising has taken huge leaps forward over the last 12 months. Would you be interested in new planning Tools built upon accurate data sources such as the above? Yes No I need more information Don't know Question Title * 14. How important to you is the services supply (production capabilities etc) that a media owner offers? Extremely important Very important Somewhat important Not so important Not at all important Question Title * 15. Would you mind specifying a few services an out of home company should offer agencies and brands? Service 1 Service 2 Service 3 Question Title * 16. Do you have any further comments regarding the future of the DOOH sector? Question Title * 17. What company do you work for Question Title * 18. What department do you work in? Question Title * 19. what sector do you work for? Done
