E-Tail Store Survey Question Title * 1. What are the main reasons an on-line store was integrated into your practice website? Check all that apply. Convenience for established patients to purchase consumables or products Generate a passive income stream Attract new patients Establish accessibility with a 24/7 electronic store front Boost practice brand awareness Differentiate my practice from local competition Assist in establishing a distinct line between professional service offered by my practice from over-the-counter solution Needed a way to offer product without having to assume cost and responsibility of managing physical inventory It is necessary in order to compete with Big Box and other retailers Other (please specify) OK Question Title * 2. Excluding IT support and any monthly costs related to maintaining your current on-line shop, what were the upfront costs related to establishing a functional e-tail shop? Less than $100 $100 - $499 $50 - $999 $1000 - $2500 $2501 - $4000 More than $4000 OK Question Title * 3. Excluding start up costs and any marketing efforts, what is the average monthly costs for maintaining your on-line store? less than $25 $25 - $99 $100 - $149 $150 - $199 $200 - $299 $300 - $500 more than $500 Other (please specify) OK Question Title * 4. How has your practice marketed the availability of your on-line store? Click all that apply. Tell my patients during appointment E-mail campaign (e-blast or electronic newsletter to) to my patient base E-mail campaign to purchased customer list Social media channels Radio/TV ads During various community outreach activities Press release to the community Pay-per-click pop-up ads E-shop only promotions with special pricing or free goods when product purchased on-line Other (please specify) OK Question Title * 5. On average, how many orders are placed on your on-line shop on a monthly basis? None; we have yet to generate an order 1-2 orders per month 3-4 orders per month 5 - 10 orders per month 11-20 orders per month 21 - 30 orders per month more than 30 orders per month OK Question Title * 6. On average, how much revenue does your on-line shop generate each month? less than $250 $250 - $499 $500 - $999 $1000 - $2499 $250 - $4999 $5000 - $10000 more than $10000 OK Question Title * 7. In your opinion, what is the revenue potential of your on-line store? less than $250 $250 - $499 $500 - $999 $1000 - $2499 $250 - $4999 $5000 - $10000 more than $10000 OK Question Title * 8. Based on your experience, if you were able to go back in time, how likely would you choose to move forward with establishing on on-line store for your website? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely OK Question Title * 9. Based on your experience, how likely would you recommend setting up an on-line shop to a collegue? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely OK Question Title * 10. Overall, how satisfied or dissatisfied are you with your on-line store? Extremely satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Extremely dissatisfied Additional comments OK Question Title * 11. What have been and/or continue to be the biggest issues related to your on-line store that require improvement? OK Question Title * 12. What do you like most about your on-line store? OK DONE