Organic Trade Association's 2010 Organic Industry Survey |
Organic Trade Association (OTA) 2010 Organic Industry Survey
Nutrition Business Journal, on behalf of the Organic Trade Association, is conducting an annual survey of the organic products industry.
The objective of this survey is to gauge the size and growth of the organic industry in North America by product category. This information will help OTA raise the profile of the organic industry, accurately presenting its contribution to the national economy and building credibility for its members in the eyes of the media, the government and the private sector.
We ask you to provide information about your company and to share growth estimates for several food and product categories. We understand that information about your company's sales may be private, and we assure you that your responses will remain confidential. Figures will be used to construct an aggregate model of the industry, in addition to a list of top organic manufacturers according to revenue ranges (specific figures derived from this survey will not be detailed). For the success of this ambitious project, it is important that each company fill out a survey. As a thank you for completing the survye, respondents will receive a free copy of the executive summary of the OTA 2010 Organic Industry Survey and be entered to win one of three free subscriptions to NBJ.
To complete the survey you will need information on your company’s 2009 total organic sales as well as breakdowns by product type and channel. The survey asks for information about sales dollars, sales growth and category sales as a percent of total. While this is a comprehensive survey on the organic industry, the survey is designed to skip you through sections that do not pertain to your business.
If you have to exit the survey before completing it, simply follow the survey link found in your e-mail and you will be directed back to where you left off.
If you have any questions, please contact NBJ Research Manager Carla Ooyen at cooyen@nutritionbusiness.com or at (303) 998-9228 or OTA Operations Manager Marissa Potter at mpotter@ota.com.
Nutrition Business Journal, on behalf of the Organic Trade Association, is conducting an annual survey of the organic products industry.
The objective of this survey is to gauge the size and growth of the organic industry in North America by product category. This information will help OTA raise the profile of the organic industry, accurately presenting its contribution to the national economy and building credibility for its members in the eyes of the media, the government and the private sector.
We ask you to provide information about your company and to share growth estimates for several food and product categories. We understand that information about your company's sales may be private, and we assure you that your responses will remain confidential. Figures will be used to construct an aggregate model of the industry, in addition to a list of top organic manufacturers according to revenue ranges (specific figures derived from this survey will not be detailed). For the success of this ambitious project, it is important that each company fill out a survey. As a thank you for completing the survye, respondents will receive a free copy of the executive summary of the OTA 2010 Organic Industry Survey and be entered to win one of three free subscriptions to NBJ.
To complete the survey you will need information on your company’s 2009 total organic sales as well as breakdowns by product type and channel. The survey asks for information about sales dollars, sales growth and category sales as a percent of total. While this is a comprehensive survey on the organic industry, the survey is designed to skip you through sections that do not pertain to your business.
If you have to exit the survey before completing it, simply follow the survey link found in your e-mail and you will be directed back to where you left off.
If you have any questions, please contact NBJ Research Manager Carla Ooyen at cooyen@nutritionbusiness.com or at (303) 998-9228 or OTA Operations Manager Marissa Potter at mpotter@ota.com.