Welcome to this year's OTA market survey fielded to support our 2026 industry market report to be published in March/April 2026.

The survey should take about 10 minutes or less to complete, and should be completed by someone familiar with the company sales.

We will be asking you a small set of industry hot topics and topline company performance questions with the goal of making participation simple and requiring less cross-organizational input.

We are launching the survey in late 2025 with the hope that this will allow you time to complete it when you are less busy with trade shows and travel. Because of this earlier launch, you may be answering questions about your 2025 business before the year is complete. Please answer based on your best available estimates for the full 2025 calendar year.

IMPORTANT NOTE: As always, all company specific information provided in this survey will be kept strictly confidential. Input will be used to construct an aggregate model of the industry. For the success of this ambitious project, it is important that all companies involved in the organic industry complete the survey.

We are also fielding the annual Organic Export Survey separately. If your company exports, we would greatly appreciate your participation in the export survey, as it helps to justify USDA funding of export and promotion activities for organic products. Contact OTA for more information.

If you have any questions, please contact OIS project manager Carla Ooyen at ooyen.research@gmail.com or OTA CEO Tom Chapman at tchapman@ota.com or 858-692-5028.
 
 5% of survey complete.

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