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Please answer the following questions
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yes
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1 Do you attend each networking activity or event with a clear plan for what you hope to achieve and with whom?
yes
no
2 Are you unclear or wishy-washy about your specific reasons and objectives for networking and referral marketing?
yes
no
3 Do you find your networking delivers inconsistent, unpredictable results?
yes
no
4 When your networking isn’t delivering the results you were hoping for do you take full responsibility for why it isn’t delivering and take clear, decisive action to fix the problems at their root cause?
yes
no
5 Have you ever thought you had a good thing going with someone you met and invested time getting to know in your network, only to find that referrals never came or dried up quickly without explanation?
yes
no
6 When you meet someone for the first time, do you truly make every effort to be interested instead of interesting? Really?
yes
no
7 When speaking to your best referral sources, do they understand what you want them to understand about what a good referral looks like for you in your business in the current economic climate?
yes
no
8 There’s no chance you might be confusing networking with selling?
yes
no
9 Do you know how to work out the lifetime value of a referred customer?
yes
no
10 Have you ever struggled to break the ice at networking events or felt uncomfortable walking into a room full of strangers?
yes
no
11 Have you ever left a one-to-one meeting with a network contact with every intention of taking things further, only for the momentum to be lost and eventually you realize you have both wasted your time?
yes
no
12 Have you ever left a one-to-one, none-the-wiser about who you are dealing with and no clear next steps for how you will refer them?
yes
no
13 Have you ever left a one-to-one only to realize that the other person has no idea what you do or how to refer you well?
yes
no
14 Do you work hard at your networking attending events, dabbling with social media etc but the results aren’t what you were hoping for?
yes
no
15 Have you ever struggled to identify the right networks for you to be active and participate in?
yes
no
16 Do you ever feel isolated and exposed in your business and have no one to whom you can turn for objective help and advice?
yes
no
17 Do you know what you need to do to stand out among the noise of everyone else’s 60-second commercial?
yes
no
18 Do you know why your 60-second commercial isn’t causing people to rush up to you after an event and engage either directly or on behalf of someone they know well to make an introduction?
yes
no
19 Is your networking based on busy random activity with little or no structure and referrals are usually a surprise and unplanned when they do occasionally happen?
yes
no
20 Do you ever fail to follow up when you said that you would?
yes
no
21 If someone kindly gives you a referral but it’s not right, are you uncomfortable speaking to your referrer and asking them to adjust their referrals in the future?
yes
no
22 Do you know which relationships are delivering profitable results and which are not?
yes
no
23 Do you fail to track your referrals and so focus your energy where the results are uncertain and the rewards inconsistent?
yes
no
