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* 1. Please tell us your firm name and your market. Please do not combine multiple markets into one survey response. Rather, complete a separate survey for each market.

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* 2. What areas of law does your firm advertise/promote? (Please check all that apply)

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* 3. Advertising costs: What is your average monthly expenditure for:

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* 4. What was your 2019 average monthly total leads (phone calls, web contact forms, live chats, e-mail, etc.)?

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* 5. What was your 2019 cost per lead? (total advertising costs divided by all leads including, but not limited to, phone calls, web contact forms, live chats, e-mails, etc.) Again, for total advertising costs, please include all categories detailed in question 3 above.

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* 6. What was your 2019 cost per case (total advertising cost divided by number of cases opened)? For total advertising costs, please include all categories detailed in question 3 above.

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* 7. What was your 2019 average monthly total of new opened cases for:

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* 8. What was your 2019 average case fee by practice area (total fees/total number of cases settled or won)?

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* 9. What percentage of your 2019 cases settled for the following amounts?

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* 10. What was your 2019 average case duration, by case type, (elapsed time from case sign-up to case resolution) in months?

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* 11. Do you track profitability by case (i.e. Case fees less internal labor costs and third party expenditures for each case opened)?

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* 12. Does your firm monitor KPIs by case type (i.e. cost per lead separately for auto cases, work comp. cases & med mal cases, etc.)?

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* 13. What additional KPIs has your firm identified and monitored in 2019 (i.e. # of days medical records outstanding per case, profitability by attorney (fees generated vs. salary))?

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* 14. Does your firm employ a controller, CFO or COO? 

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* 15. Does your firm employ an intake manager?

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* 16. Do you provide a performance based incentive program for your attorneys?

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* 17. Please check all that apply in terms of your intake process

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* 18. What percent of your 2019 annual gross revenue was spent on call intake (including internal personnel, incentives, training, monitoring, and outsourced services)?

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* 19. Do you provide a performance based incentive program for your call intake staff?

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* 20. What percentage of your 2019 annual gross fees were spent on your 2019 TOTAL advertising expenditures? For total advertising expenditures, please include all categories as defined in question 3.

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* 21. In terms of your 2019 local market competitive landscape, did you experienced (please mark all that apply):

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* 22. Please select which statement best describes your firm's profit in 2019

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* 23. Please select which statement best describes your firm's 2019 case intake as compared to 2018.

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* 24. If your firm experienced a growth year in profitability in 2019, to what do you attribute that growth (please list all procedures, activities, ideas, media and/or campaigns, etc. that played a role in your growth)?

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* 25. If your firm recorded a declining year in profit in 2019, to what do you attribute that declining situation (please list all indicators or factors that you believe played a role in the decline in your business)?

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* 26. What additional pertinent information from other personal injury law firms would you find helpful?

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* 27. How often does your firm tabulate and review your KPIs?

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* 28. What is your firm's single most important KPI and why?

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* 29. What % of your 2019 gross revenues was spent on personnel?

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* 30. Do you rent or own your office space?

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