Welcome! This assessment is the first step to finding that unique, fresh and relevant industry narrative that we all have, but often struggle to articulate. By thoroughly and accurately completing the following questionnaire, you will receive a complementary scorecard that ranks your messaging by its clarity, cohesiveness, and uniqueness – along with detailed feedback and advice for improvement from third-party experts.
Before you jump in, we need you to do a little homework. The questionnaire consists of several multiple-choice questions, followed by open-ended questions that ask you to ‘copy and paste’ directly from your existing company messaging materials. You can prepare by pulling up your messaging collateral including your company’s latest press releases, your mission statement, the “about you” section on your website, along with anything else that demonstrates your company messaging. If you are not sure where to find things like your PR boiler plate or news release tagline, you might want to pass this survey along to someone on the marketing or PR team.
Take your time and answer each question to the best of your knowledge so we can give you thorough and complete feedback. Be sure to provide accurate contact information at the end of the survey and we will schedule a brief call to deliver your results and review your scorecard. Please allow up to two weeks for completion of the assessment.