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Submit this profile for each persona. For greater context, be sure to watch Defining Your Market video.

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* 1. Your email address

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* 2. Your info

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* 3. What High Probability Indicators (HPI/symptoms) best indicate that a RightFit Prospect™ has a need and is more likely to be open to your proposition (name the HPI and provide a description/explanation)?

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* 4. Which of your company's advantages make you either a unique solution for your customers or superior to alternative solutions (name the advantage and provide a description/explanation)?

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* 5. What indicators/descriptors represent Red Flags that, when present, significantly reduce the likelihood of winning the opportunity (name the red flag and provide a description/explanation)?

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