Hagen/Sinclair Research is looking for luxury car owners in the Los Angeles area to participate in a PAID INTERVIEW about your experience with several vehicle interfaces.

INCENTIVE: As a thank you for participating, we are offering an honorarium of $300-$350 depending on the type of vehicle you own.

DATE/TIME: The interviews will take place January 22-28, 2018.

FORMAT: 90-minute in-person in-depth interviews.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

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* 1. Demographics: We ask for your occupation and Industry in order to send invitations for work-related studies that may apply to you.

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* 2. What is your age?

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* 3. What is your gender?

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* 4. What is your total household income?

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* 5. What is your highest level of education?

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* 6. Do you have a legal driver’s license?

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* 7. Approximately how many miles do you drive per year?

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* 8. What is the make, model, and year of your current primary vehicle?

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* 9. Thinking about your next new vehicle purchase, how likely are you to consider purchasing or leasing a vehicle from each of the following manufacturers? Please indicate on a scale of 1-5, where 1 = Definitely would not consider, and 5 = Definitely would consider.

  Definitely would not consider
1 		2 3 4 Definitely would consider
5
Lexus
Cadillac
Mercedes-Benz
Lincoln
Acura
Infiniti
Audi
BMW
Volvo

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* 10. Does your vehicle’s seats have a massage feature?

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* 11. Which of these statements best describe you?

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* 12. Does your vehicle have any of the following modern infotainment systems?

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* 13. If your vehicle has a modern infotainment system, does it have a “branded” Information Entertainment System?

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* 14. Do you wear corrective lenses for driving?

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* 15. Which one of these statements best describes your approach to new technology or devices?
(Please select the level to which you agree or disagree with the following statements. Scale from 1 (Strongly Disagree) to 5 (Strongly Agree)

  Level of  Agreement
I keep up with advances happening in technology as a hobby.
I tend to use the default settings on tech products I purchase. [reverse scored]
People typically come to me when they have a question about technology.
When I have a problem with a tech product, I will usually solve it on my own.
When comparing models of a tech product, the basic model is typically sufficient for my needs. [reverse scored]
For most things, I use my smartphone or tablet more than my desktop/laptop.
The challenge of figuring out how to use a new gadget is exciting.

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* 16. Please answer the following questions, Yes or No. I have:

  Yes = 3 No = 0
Unlocked a personal device.
Erased internet browsing history.
Set up a home network for wireless devices.
Modified the hardware on a computer (e.g., installing memory, graphics card, hard drive).
Connected two devices via Bluetooth.

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* 17. How often do you engage in the following activities, on a scale from 1 to 5,
where 1=Never, 2=Rarely, 3=Sometimes, 4=Often and 5=Every Day

  1=Never 2=Rarely 3=Sometimes 4=Often 5=Every Day
Install new apps on your smartphone (e.g., games, streaming, productivity/tools).
Use wearable technology (e.g., Fitbit, Apple Watch, Google Glass).
Browse or use the Internet.
Use Wi-Fi connected home appliances (e.g., Nest thermostat, GE smartbulbs).
Use entertainment streaming services (e.g., Music/Video).
Use digital communications (e.g., Skype, Facetime, Google Hangouts).

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* 18. How did you hear about this study?

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* 19. May we contact you about future studies that may be a fit for you?

Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!

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