'Sweet Snacks & Treats' Online Study red

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your age?

17 or younger

18-20

21-24

25-29

30-34

35-39

40-43

44-50

51-55

56-59

60-65

65-69

70 or older

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* 3. With which gender do you most identify with?

Male

Female

Trans Man

Trans Woman

Non-binary

Other (please specify)

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* 4. When was the last time, if ever, you participated in a paid market research study, and what was the topic?

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* 5. Have you, or has any member of your immediate family, or a close friend, worked for, or had any special knowledge of any of the following types of businesses?

… an advertising or public relations firm?

… a marketing or marketing research firm or department?

… any kind of media company—like a TV or radio station or newspaper?

… journalism?

… a grocery store or convenience store?

… a food retailer, manufacturer, or distributor?

None of these

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* 6. Which best describes your employment?

Work full-time

Work part-time

Full-time student

Part-time student

Stay at home parent

Retired

Neither work nor attend school

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* 7. What is your occupation & the industry you work in?

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* 8. Which best describes the highest level of education you have had a chance to complete?

Some high school

High school graduate

Some college / university / Trade school

College / university / Trade school graduate

Some post grad / post grad degree

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* 9. We are hoping to speak to people from households who represent various income levels. Which best describes your current total annual household income?

Less than $35,000

$35,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 or more

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* 10. We want to make sure we talk to a diverse group of people for this research. Which of the following best describes how you identify?

Caucasian/White

African American/Black

Latin or Hispanic

Asian American (South Asian, East Asian, etc.)

American Indian or Alaska Native

Native Hawaiian or Pacific Islander

Other (please specify)

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* 11. Which of the following statements best describes your current relationship status?

Single

Married / Common law

Divorced

Widowed

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* 12. Do you have children in the home?

Yes

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* 13. What is the age and gender of any children in your household?

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* 14. Do you or do any members of your household currently follow any of the types of diets listed below?

Any diet for medical reasons such as diabetes or health

Any diet for religious reasons / Keep Kosher

Any formal weight loss diet or weight management

Food Allergies (Such as gluten, dairy, etc.)

Any diet that restricts sugar or sodium

Any diet that restricts any other types of food (e.g. carbs, sugar, etc)

None of the above

Other (please specify)

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* 15. Specifically thinking about your kids, do any of them follow any of the types of diets I just mentioned?

No, my kids don’t follow any special diet

Yes, my kids do follow a special diet

I do not have children

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* 16. Which of the following types of food do your children eat?

Select all that apply....

Chocolate

Prepackaged salty snacks such as chips, popcorn, pretzels, etc.

Prepackaged sweet baked treats such as brownies, cakes, snack cakes, etc.

Prepackaged cookies

Ice Cream

Yogurt

I do not have children

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* 17. Which of the following food types have you consumed in the past 1 month & consume at least once a month or more?

Select all that apply....

Soda

Chocolate

Non-chocolate candy/gummy candy

Baked treats such as brownies, cakes, snack cakes, etc

Ice cream

Salty snacks such as chips, popcorn, pretzels, etc

Yogurt

None of the above

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* 18. And thinking specifically about packaged, sweet snacks, where have you purchased sweet snacks in the past month?

Select all that apply...

Convenience/Corner Store/Bodega/Gas Station

Grocery Store

Club Store (Costco, Sam’s Club, etc)

Mass Merchandiser (Walmart, Target, etc)

Dollar Store

I haven’t shopped for sweet snacks in the past month

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* 19. How often, if at all, do you purchase packaged, sweet snacks at the Convenience Store / Corner Store / Bodega / Gas Stations?

Never

Less than once a month

About once a month

A few times a month

Once every few weeks

About once a week

A few times a week or more

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* 20. Which of the following best describes who makes the decisions when it comes to purchasing groceries in your household?

I am the sole decision maker

I share the decision making EQUALLY with someone else in my household

Someone else usually decides

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* 21. Which of the following best describes who makes the decisions when it comes to the snacks you purchase at Convenience/Corner Store/Bodega/Gas Station?

I am the sole decision maker

I share the decision making EQUALLY with someone else in my household

Someone else usually decides

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* 22. Now thinking only about prepackaged sweet snack brands.... Which, if any, are you AWARE of?

Select all that apply....

Modelez (Oreo, Chips Ahoy!, Nutter Butter, etc, Sour Patch, Swedish Fish, etc)

Hostess (CupCakes, Twinkies, Hohos, Donettes, Ding Dongs, Zingers, Snoballs, Fruit Pies, etc)

Little Debbie (Chocolate Cupcakes, Swiss Rolls, Zebra Cake, Apple/Cherry Pie, Oatmeal Creme Pie, Frosted Mini Donuts, Honey Buns, Nutty Buddy Wafer Bars, etc)

Entenmann’s (Apple/Cherry Snack Pies, Donuts, Crumb Cakes, Cupcakes, Danishes, Buns, Brownies, etc.)

Keebler (Fudge Stripes, E.L. Fudge, Vienna Fingers, Fudge Grahams, etc.)

Kellogg’s (Pop Tarts, Rice Krispie Treats, Pastry Crisps, Graham Crackers, etc)

Hershey’s (Reese’s, Kisses, Hershey’s, Kit Kat, Jolly Ranchers, Heath, Twizzlers, Whoppers, Cadbury, York, Milk Duds, Mounds, Almond Joy, Mr. Good Bar, Bark Thins, 5th Avenue, etc)

Pepperidge Farm (Milano, Chessmen, Brussels, Sausalito, Santa Cruz, Tahoe, Farmhouse, Pirouette, Apple/Cherry/Peach Turnovers, Layer Cakes, etc)

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* 23. Which have you purchased in the past 6 months?

Select all that apply....