The Town of Bowden is in the process of creating a BRAND. It will include a new logo, but think of brand as being like an iceberg. The part you see is a logo, and perhaps things like signage, banners, the Town's website visual, and some marketing. The bigger part you don't see is vision and strategy....where the Town of Bowden wants to ambitiously head, where it sees opportunities to attract new residents, investment, and visitors, and how it builds community pride with all of its positive impacts.
A great brand is about the whole iceberg. The best brands are aspirational…they pursue a community’s vision of itself and target people and activities needed to achieve the vision. The best brands also celebrate what makes a community distinct, and they "dare to be different" in visual expression to break through a world of noise to connect with the people the Town needs to be a thriving community in future.
We hope you can spare a few minutes to answer a handful of questions that will help us build a Town of Bowden brand. Many thanks in advance for your responses. This survey will remain open until April 20, 2019.