Town of Bowden - Creating a New Brand

What is a Brand?

The Town of Bowden is in the process of creating a BRAND. It will include a new logo, but think of brand as being like an iceberg. The part you see is a logo, and perhaps things like signage, banners, the Town's website visual, and some marketing. The bigger part you don't see is vision and strategy....where the Town of Bowden wants to ambitiously head, where it sees opportunities to attract new residents, investment, and visitors, and how it builds community pride with all of its positive impacts.

A great brand is about the whole iceberg. The best brands are aspirational…they pursue a community’s vision of itself and target people and activities needed to achieve the vision. The best brands also celebrate what makes a community distinct, and they "dare to be different" in visual expression to break through a world of noise to connect with the people the Town needs to be a thriving community in future.

We hope you can spare a few minutes to answer a handful of questions that will help us build a Town of Bowden brand. Many thanks in advance for your responses. This survey will remain open until April 20, 2019.

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* 1. How long have you lived in Bowden?

Less than 1 year

1-5 years

6-10 years

10+ years

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* 2. What one word would you use to describe what you most value about living in the Town of Bowden (use as many single words as you like)?

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* 3. What do you feel the Town of Bowden's unique strengths are?

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* 4. In your opinion, what makes the Town of Bowden different or better than other places?

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* 5. I’m an entrepreneur and I inquire about investment opportunities. I’m pretty free-wheeling and will consider almost anything. The community has been waiting for someone who will run with the “big idea” that is possible given Bowden’s resources/infrastructure/location. What would you suggest?

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* 6. What key challenges do feel the Town of Bowden needs to overcome to be a highly successful community in future?

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* 7. Using a maximum of roughly 30 words, what is your vision for the future of the Town of Bowden?

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* 8. Your job is to invent the next great marketing tagline for the Town of Bowden – like Nike’s Just Do It or Coke’s Happiness Is. What one, two, or three word description (tagline) can you think of that summarizes what’s so great/unique about Bowden?

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* 9. How likely is it that you would recommend the Town of Bowden as a place to live to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY