Market Research Question Title * 1. Do you usually eat breakfast on weekdays? Yes, daily Most days Rarely Never Question Title * 2. Which of these best describes your situation? Professional working full-time Professional working part-time Parent of young children Other (please specify) Question Title * 3. How much time do you usually spend preparing breakfast during the week? Less than 5 minutes 5-10 minutes 10-20 minutes over 20 minutes Question Title * 4. What do you typically eat for breakfast during the week? Question Title * 5. What challenges do you face when trying to have a healthy breakfast? Lack of time Lack of inspiration/ideas Limited availability of healthy options nearby Cost of healthier options Other (please specify) Question Title * 6. How important is gut health to you when choosing food? Very important Somewhat important Neutral Not important Question Title * 7. Which is the most important aspect of breakfast to you? Taste Convenience Nutritional value Supports digestion/gut health Price Portion size Question Title * 8. If a subscription service delivered ready-to-eat or easy-to-prepare gut-healthy breakfasts, how interested would you be? Very interested Somewhat interested Neutral Not interested Question Title * 9. How many times per week would you ideally want to receive breakfasts from such a service? 1-2 3-4 5+ Question Title * 10. How much would you be willing to spend per breakfast on a convenient, gut-healthy option? under £3 £3-£4.50 £4.50-£6 More than £6 Done