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Market Research
1.
Do you usually eat breakfast on weekdays?
Yes, daily
Most days
Rarely
Never
2.
Which of these best describes your situation?
Professional working full-time
Professional working part-time
Parent of young children
Other (please specify)
3.
How much time do you usually spend preparing breakfast during the week?
Less than 5 minutes
5-10 minutes
10-20 minutes
over 20 minutes
4.
What do you typically eat for breakfast during the week?
5.
What challenges do you face when trying to have a healthy breakfast?
Lack of time
Lack of inspiration/ideas
Limited availability of healthy options nearby
Cost of healthier options
Other (please specify)
6.
How important is gut health to you when choosing food?
Very important
Somewhat important
Neutral
Not important
7.
Which is the most important aspect of breakfast to you?
Taste
Convenience
Nutritional value
Supports digestion/gut health
Price
Portion size
8.
If a subscription service delivered ready-to-eat or easy-to-prepare gut-healthy breakfasts, how interested would you be?
Very interested
Somewhat interested
Neutral
Not interested
9.
How many times per week would you ideally want to receive breakfasts from such a service?
1-2
3-4
5+
10.
How much would you be willing to spend per breakfast on a convenient, gut-healthy option?
under £3
£3-£4.50
£4.50-£6
More than £6