Catalyst Pet Packaging Survey
*
1.
How many cats do you have?
(Required.)
1
2
3
4
5
6+
*
2.
What brand of litter do you currently use?
(Required.)
Catalyst (of course!)
Tidy Cats
Arm & Hammer
Fresh Step
World's Best
Scoop Away
Feline Pine
Dr. Elsey's
Pretty Litter
Okocat
Sustainably Yours
Tuft + Paw
Other
*
3.
What
type
of litter do you currently use?
(Required.)
Clay
Wood
Corn
Wheat
Crystal/silica
Tofu
Grass
Other
Below you will see two different packaging design options for the same litter product. Please take a minute to review the first image below of a litter package (
Option A
).
*
4.
Please take a minute to review this other litter package (
Option B
). Do you like this packaging design more or less than the first image you saw after question #3?
(Required.)
I like this packaging design (Option B)
more
than the first one (Option A).
I like this packaging design (Option B)
less
than the first one (Option A).
*
5.
Which of the following reasons caused you to select option A or option B as your favorite in the question above? (select all that apply)
(Required.)
Clear claims
Specific claims
More information on the bag
Simpler design
Uniqueness of the design
Visibility of the product
Engaging
6.
How visually appealing is the packaging design you chose?
Extremely appealing
Very appealing
Somewhat appealing
Not so appealing
Not at all appealing
7.
How unique is the packaging design you chose?
Extremely unique
Very unique
Somewhat unique
Not so unique
Not at all unique
8.
Does the packaging design you chose provide too much information, too little information, or the right amount of information?
Way too much information
Somewhat too much information
The right amount of information
Somewhat too little information
Way too little information
9.
Which type of packaging do you prefer?
A bag made of non-recycled material that you can recycle
A bag made of recycled material that can not be recycled again
10.
Between these three claims, which do you find to be the most compelling?
3x faster odor reduction
60 days of odor control
7x more odor eliminated
