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* 1. We value and respect all of our stakeholders -- employees, customers, vendors and their families -- as valuable human beings.

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* 2. We are cognizant of our influence and proactively work to have a positive impact on the communities we serve, above and beyond just making money.

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* 3. We are honest in marketing, sales, financial management and reporting.

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* 4. We actively promote rational thinking and evidence-based decision making.

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* 5. We are conservative in borrowing.

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* 6. We pursue excellence in all we do.

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* 7. We adhere to ethical principles without compromise.

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* 8. We are proactive and generous in giving -- money, time, and talents.

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* 9. We are profitable.

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* 10. We constantly pursue continuous improvement, both individually and organizationally.

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