Dealer marketing challenges

Equipment dealer marketing survey

Equipment dealers have unique marketing challenges. This survey will help us develop marketing resources and platforms designed to meet your specific needs.

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* 1. First, tell us about your primary industry

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* 2. What's your role there?

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* 3. How many locations do you operate?

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* 4. Rank your greatest marketing challenges?
1= most challenging/highest priority, 10=least challenging/lowest priority

Keeping pace with technology and marketing

N/A

Online inventory admin

N/A

Creating and executing an effective marketing plan

N/A

Creating awareness of my brand or business

N/A

Managing customer/prospect data

N/A

Managing website

N/A

Showing marketing ROI

N/A

Generating leads

N/A

Getting the resources and budget I need

N/A

Supporting my sales team

N/A

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* 5. Which of the following are part of your marketing? (select all that apply)

Email or marketing automation

Print ads

Social media

Trade shows and/or events

Print collateral

Television

Radio

Public relations

Paid search

SEO

Other (please specify)

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* 6. What technologies do you currently use to manage your marketing?

Digital asset management

Content management

Marketing automation or email marketing

CRM

Analytics

Social media management tools

PPC management tools

Other (please specify)

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* 7. If you use a CRM, which one?
Skip if not applicable

Other (please specify)

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* 8. Do you plan to implement a CRM in the next 12 months?
Skip if not applicable

Yes

If yes, which one?

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* 9. If you use marketing automation, which one?
Skip if not applicable

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* 10. If no, do you plan to implement one in the next 12 months?

Yes

If yes, which one?

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* 11. What equipment categories do you represent?

Class 7&8 trucks

Class 5&6 trucks

Construction equipment

Ag equipment

Golf car/utility vehicles

Outdoor power

Turf

Lawn & garden

Other (please specify)

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* 12. How much of your marketing tools are provided by manufacturer brands?

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 13. Characterize the marketing support you get from manufacturer brands?

We get almost no marketing support

What they provide is not helpful for our business/situation

They are difficult to work with, but we have no choice

They understand my business and help us drive sales

Dealer marketing challenges

Equipment dealer marketing survey

Question Title

* 1. First, tell us about your primary industry

Question Title

* 2. What's your role there?

Question Title

* 3. How many locations do you operate?

Question Title

* 4. Rank your greatest marketing challenges?1= most challenging/highest priority, 10=least challenging/lowest priority

Question Title

* 5. Which of the following are part of your marketing? (select all that apply)

Question Title

* 6. What technologies do you currently use to manage your marketing?

Question Title

* 7. If you use a CRM, which one?Skip if not applicable

Question Title

* 8. Do you plan to implement a CRM in the next 12 months?Skip if not applicable

Question Title

* 9. If you use marketing automation, which one?Skip if not applicable

Question Title

* 10. If no, do you plan to implement one in the next 12 months?

Question Title

* 11. What equipment categories do you represent?

Question Title

* 12. How much of your marketing tools are provided by manufacturer brands?

Question Title

* 13. Characterize the marketing support you get from manufacturer brands?

* 4. Rank your greatest marketing challenges?
1= most challenging/highest priority, 10=least challenging/lowest priority

* 7. If you use a CRM, which one?
Skip if not applicable

* 8. Do you plan to implement a CRM in the next 12 months?
Skip if not applicable

* 9. If you use marketing automation, which one?
Skip if not applicable