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2025 Amazon Magic City Classic presented by Coca-Cola Post-Event Survey
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1.
What is your age?
(Required.)
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
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2.
What is your gender?
(Required.)
Female
Male
Non-binary/Transgender
Prefer not to say
Other (specify)
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3.
Where are you visiting from? (City, State, or Country)
(Required.)
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4.
How did you hear about the Amazon Magic City Classic presented by Coca-Cola?
(Required.)
Family or Friend
Word of Mouth
Internet Ads
Social Media
Schools
Television
Billboards
Other (please specify)
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5.
How many years have you attended the Amazon Magic City Classic presented by Coca-Cola?
(Required.)
This is my first time
Between 1 and 5 years
Between 5 and 10 years
More than 10 years
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6.
How many Alabama State or Alabama A&M games do you attend each year besides Amazon Magic City Classic presented by Coca-Cola?
(Required.)
None
1-2
3-4
5 or more
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7.
Based on your overall experience, how likely are you to return to Amazon Magic City Classic presented by Coca-Cola next year?
(Required.)
Very likely
Likely
Somewhat likely
Neither likely nor unlikely
Somewhat unlikely
Unlikely
Very unlikely
Other (please specify)
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8.
Do you like the ease of scanning a QR code on your phone to view the digital fan guide?
(Required.)
Yes
No
Did not know this was a thing
Other (please specify)
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9.
What is your favorite experience?
(Required.)
The game itself
Halftime show
Coors Light Tailgate experience
Tailgating outside Legion Field
Other (please specify)
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10.
What other attractions/experiences would you like to see more of?
(Required.)
More interactive elements inside of the game
More merchants/vendors in the tailgate space
More experiences inside of the stadium around the concourse
Other (please specify)
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11.
What form of transportation did you take to get to the event?
(Required.)
Drove my own vehicle and parked onsite
Drove an RV and parked at Legion Field
Drove my own vehicle and parked at a lot around Legion Field, but offsite
Parked at Boutwell Auditorium and shuttled in
Parked at Park Place and shuttled in
Parked at Downtown Birmingham lot (7th Ave) and shuttled in
Rideshare
Other (please specify)
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12.
How would you rate your experience in each area listed below?
(Required.)
Excellent
Good
Decent
Bad
N/A
Ticket Purchase Process
Excellent
Good
Decent
Bad
N/A
Food & Beverage/Concessions
Excellent
Good
Decent
Bad
N/A
Tailgate Experience
Excellent
Good
Decent
Bad
N/A
Game Experience
Excellent
Good
Decent
Bad
N/A
Parking
Excellent
Good
Decent
Bad
N/A
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13.
What accommodations did you book during your stay?
(Required.)
None, I live locally
Hotel
Airbnb
Camping Onsite
Stayed with family or a friend
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14.
Please provide feedback on how we can improve your experience on the items listed above.
(Required.)
