SMARTOUR is a project funded by the European Union which aims to equip managers in the tourism field with the skills to run their businesses sustainably and generate long term benefits for the wider community. As a first step, the project is surveying tourism businesses, visitors, and local residents, in order to find out their needs and priorities. The same research is being carried out simultaneously in England, Italy and Finland.

We should be most grateful if you would take the time to participate in this survey. Completing this questionnaire should take no more than 5-10 minutes, and will help us to develop appropriate training courses and on-line tools to support sustainable tourism practice.

For further information on the project, please visit our blog http://bit.ly/1LyBRFq
#SMARTOUR #sustainabletourism
For queries about the survey, please contact the project director, Professor Jon Fairburn, at jon.fairburn@staffs.ac.uk

* 1. Please tell us about your most recent holiday in England: Where did you go?

* 2. When was your visit?(month/year)

* 4. Thinking of that trip, please tell us how far you travelled to get to your destination

* 5. Who did you travel with?

* 6. How long did you spend at your destination?

* 7. Which type of accommodation did you stay in? (Please tick one)

* 9. Thinking back to your most recent holiday in England, how did you find out about the destination you visited(You may tick more than one)

* 10. Where did you book your most recent holiday in England

* 11. How important are the following factors in choosing your destination?  Please rank the following list in order of the priority you give them – 1 = most important, 5 = least important

* 12. How important are sustainability criteria in your choice of holiday destination? Please indicate your agreement/disagreement with each statement by giving each a score of 1 to 5
1 = strongly disagree, 2 = disagree, 3 = undecided, 4 = agree, 5 = strongly agree

  1 2 3 4 5
I care about the environment and expect the services provided on my holiday to be run in an environmentally responsible way
I prioritise comfort and value for money over environmentally friendly ‘green’ practices
I would be willing to pay more for tourism products and services that have an explicit component that is environmentally friendly (eg. Reduction of waste, water and energy use)
I would choose a product / service ahead of others if it had a green award or certification (eg. Blue flag beach; Green globe certification)
I would like to have information about the sustainable management policies of hotels and guesthouses when booking accommodation

* 13. Concerning the following statements about sustainability of culture & community: please indicate your agreement/disagreement with each statement by giving each a score of 1 to 5
1 = strongly disagree, 2 = disagree, 3 = undecided, 4 = agree, 5 = strongly agree

  1 2 3 4 5
I choose to spend my money where it stays in the local community and contributes towards a thriving locality
When I travel I want to understand the destination and ‘live like a local’ through informed decisions
I would like to be offered locally sourced food and drink where possible
Sustaining the local culture and community is as important as sustaining the environment to me

* 14. What would you prioritise if offered the following on holiday / a trip? (Please rate your top 3 choices with 1 = most likely)

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