Farmers Market Toolkit Pre-Project Survey for Farmers Question Title * 1. Farmers reported decreased sales at farmers markets throughout the 2016 market season. Did you find that smaller customer counts and sales impacted your farm in 2016? Yes, but I think it is temporary Yes, I am concerned about the future of farmers markets as viable outlets for farmers No, our sales were up over previous years Question Title * 2. What did you attribute the decrease in farmers market sales to? Choose all that apply. Over proliferation of farmers markets in the area too many other options for consumers to purchase local foods The drought meant there wasn't enough product in the market to attract customers The market did not adequately promote the market Special events at the market did not bring customers to the market The excessive heat of the summer of 2016 meant people were cooking less and, therefore, buying less Our market is not considered a community asset. We don't have a strong community partner base Our market manager is not trained Our market location is not conducive to customer traffic Other (please specify) Question Title * 3. If markets could be provided with tools and training to help reverse the decreasing customer counts, what would you like to see? Choose all that apply. Programs at the market to engage youth Nutrition and ag-education programs at the market Innovative ideas to bring new customers to the market Promotional tools to help advertise the market Manager and farmer education on current consumer trends Market policy suggestions that would help the market to keep current with customer shopping trends Innovative ideas on structural changes that would help the market keep current with customer shoping trends Innovative ideas on building community relationships to expand the market reach Other (please specify) Done