Survey: The role of ROI in technology decision-making for nonprofits.

Please tell us a little about your nonprofit and your role there.

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* 1. Organization Size

$0 - $100K

$100K - $500K

$500K - $1M

$1M - $5M

$5M - $8M

$8M - $10M

$10M and up

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* 2. Organizational Role

Board Member/Volunteer

Executive Management

Finance/Operations

Fundraising Staff

Marketing/Communications

Program Management

Technology Management

For the following questions, please think about a technology solution your organization recently acquired.

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* 3. How would you rate the scale of this project?

Small

Medium

Large

Do not know/unsure

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* 4. From the time your organization started researching the solution to the time of purchase, how long did the decision take?

Less than 1 month

1 month up to 3 months

3 months up to 6 months

6 months up to 1 year

1 year or more

Do not know

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* 5. Approximately how many total people from your organization (including volunteers and/or board members) were involved in the technology decision?

1-4

5-10

11-20

21-50

More than 50

Do not know

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* 6. For each of the following areas of your organization, indicate the level of involvement in the decision process:

	Extremely Involved	Very Involved	Moderately Involved	Slightly Involved	Don't know
Board Member/Volunteer	Board Member/Volunteer Extremely Involved	Board Member/Volunteer Very Involved	Board Member/Volunteer Moderately Involved	Board Member/Volunteer Slightly Involved	Board Member/Volunteer Don't know
Executive Management	Executive Management Extremely Involved	Executive Management Very Involved	Executive Management Moderately Involved	Executive Management Slightly Involved	Executive Management Don't know
Finance/Operations	Finance/Operations Extremely Involved	Finance/Operations Very Involved	Finance/Operations Moderately Involved	Finance/Operations Slightly Involved	Finance/Operations Don't know
Fundraising	Fundraising Extremely Involved	Fundraising Very Involved	Fundraising Moderately Involved	Fundraising Slightly Involved	Fundraising Don't know
Marketing/Communications	Marketing/Communications Extremely Involved	Marketing/Communications Very Involved	Marketing/Communications Moderately Involved	Marketing/Communications Slightly Involved	Marketing/Communications Don't know
Program Management	Program Management Extremely Involved	Program Management Very Involved	Program Management Moderately Involved	Program Management Slightly Involved	Program Management Don't know
Technology Management	Technology Management Extremely Involved	Technology Management Very Involved	Technology Management Moderately Involved	Technology Management Slightly Involved	Technology Management Don't know
Other	Other Extremely Involved	Other Very Involved	Other Moderately Involved	Other Slightly Involved	Other Don't know

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* 7. How influential were the concerns of end users on the investment decision?

Extremely influential

Very influential

Moderately influential

Slightly influential

Not influential

Don't know

Extremely influential

Very influential

Moderately influential

Slightly influential

Not influential

Don't know

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* 8. How influential were external consultants on the investment decision?

Extremely influential

Very influential

Moderately influential

Slightly influential

Not influential

Don't know

Extremely influential

Very influential

Moderately influential

Slightly influential

Not influential

Don't know

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* 9. What benefits did your organization consider when making this technology investment and how much did those outcomes influence the decision?

	Extremely influential	Very influential	Moderately influential	Slightly influential	Not influential	Don't know
Financial Benefits (system made us more money than it cost, for example)	Financial Benefits (system made us more money than it cost, for example) Extremely influential	Financial Benefits (system made us more money than it cost, for example) Very influential	Financial Benefits (system made us more money than it cost, for example) Moderately influential	Financial Benefits (system made us more money than it cost, for example) Slightly influential	Financial Benefits (system made us more money than it cost, for example) Not influential	Financial Benefits (system made us more money than it cost, for example) Don't know
Organizational/Operational Benefits (better internal coordination or security, for example)	Organizational/Operational Benefits (better internal coordination or security, for example) Extremely influential	Organizational/Operational Benefits (better internal coordination or security, for example) Very influential	Organizational/Operational Benefits (better internal coordination or security, for example) Moderately influential	Organizational/Operational Benefits (better internal coordination or security, for example) Slightly influential	Organizational/Operational Benefits (better internal coordination or security, for example) Not influential	Organizational/Operational Benefits (better internal coordination or security, for example) Don't know
Social Benefits (improved life for community members, for example)	Social Benefits (improved life for community members, for example) Extremely influential	Social Benefits (improved life for community members, for example) Very influential	Social Benefits (improved life for community members, for example) Moderately influential	Social Benefits (improved life for community members, for example) Slightly influential	Social Benefits (improved life for community members, for example) Not influential	Social Benefits (improved life for community members, for example) Don't know
Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.)	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Extremely influential	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Very influential	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Moderately influential	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Slightly influential	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Not influential	Other Benefits (these are often difficult to measure: staff morale, being ahead of curve/leading edge, opportunity cost, etc.) Don't know

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* 10. For each of your organization’s current technology solutions, please rate the relative Return on Investment (ROI):

	High ROI	Moderate ROI	Low ROI	No ROI - cost outweighs benefits	Don't know/do not use
Broadcast Email	Broadcast Email High ROI	Broadcast Email Moderate ROI	Broadcast Email Low ROI	Broadcast Email No ROI - cost outweighs benefits	Broadcast Email Don't know/do not use
Constituent/Client Management System	Constituent/Client Management System High ROI	Constituent/Client Management System Moderate ROI	Constituent/Client Management System Low ROI	Constituent/Client Management System No ROI - cost outweighs benefits	Constituent/Client Management System Don't know/do not use
Donor Management System	Donor Management System High ROI	Donor Management System Moderate ROI	Donor Management System Low ROI	Donor Management System No ROI - cost outweighs benefits	Donor Management System Don't know/do not use
Data Integration	Data Integration High ROI	Data Integration Moderate ROI	Data Integration Low ROI	Data Integration No ROI - cost outweighs benefits	Data Integration Don't know/do not use
Online Forms	Online Forms High ROI	Online Forms Moderate ROI	Online Forms Low ROI	Online Forms No ROI - cost outweighs benefits	Online Forms Don't know/do not use
Organization Website	Organization Website High ROI	Organization Website Moderate ROI	Organization Website Low ROI	Organization Website No ROI - cost outweighs benefits	Organization Website Don't know/do not use
Project Management Software	Project Management Software High ROI	Project Management Software Moderate ROI	Project Management Software Low ROI	Project Management Software No ROI - cost outweighs benefits	Project Management Software Don't know/do not use

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* 11. If you would be willing to talk to one of our researchers for a brief interview about your ROI decision-making, please provide your contact information:

Name

Email Address