2021 MAB Communications Survey

Question Title

* 1. What type of broadcaster/media professional are you? (answer as many that apply):

Radio

Television

Educator

Student

Supplier

Other (please specify)

Question Title

* 2. Please select which one of the following best represents your current job/position (check all that apply):

Management

Sales

News

Programming

Engineering

Digital Media

Social Media

Community Affairs

Operations

Production

Student

Educator

Supplier

Other (please specify)

Question Title

* 3. Please let us know what age group you're in:

20-35

36-50

51-65

65+

Other (please specify)

Question Title

* 4. How would you prefer to receive MAB communications?

Posted on the MAB website

Facebook and Twitter

Other (please specify)

Question Title

* 5. Please rate the following forms of communication on how important they are to you:

	Very Important	Somewhat Important	Not Important	N/A
Email	Email Very Important	Email Somewhat Important	Email Not Important	Email N/A
Land Line Phone	Land Line Phone Very Important	Land Line Phone Somewhat Important	Land Line Phone Not Important	Land Line Phone N/A
Cellular Phone	Cellular Phone Very Important	Cellular Phone Somewhat Important	Cellular Phone Not Important	Cellular Phone N/A
Texting	Texting Very Important	Texting Somewhat Important	Texting Not Important	Texting N/A
Mail	Mail Very Important	Mail Somewhat Important	Mail Not Important	Mail N/A
Twitter	Twitter Very Important	Twitter Somewhat Important	Twitter Not Important	Twitter N/A
Facebook	Facebook Very Important	Facebook Somewhat Important	Facebook Not Important	Facebook N/A
Instagram	Instagram Very Important	Instagram Somewhat Important	Instagram Not Important	Instagram N/A
LinkedIn	LinkedIn Very Important	LinkedIn Somewhat Important	LinkedIn Not Important	LinkedIn N/A

Other Social Media sites you use:

Question Title

* 6. How often do you visit the following MAB sites?

	Several Times Daily	Once Daily	Every Few Days	Several Times a Month	Never
MAB Website	MAB Website Several Times Daily	MAB Website Once Daily	MAB Website Every Few Days	MAB Website Several Times a Month	MAB Website Never
Twitter @MichBroadcaster	Twitter @MichBroadcaster Several Times Daily	Twitter @MichBroadcaster Once Daily	Twitter @MichBroadcaster Every Few Days	Twitter @MichBroadcaster Several Times a Month	Twitter @MichBroadcaster Never
Facebook Page	Facebook Page Several Times Daily	Facebook Page Once Daily	Facebook Page Every Few Days	Facebook Page Several Times a Month	Facebook Page Never

Other (please specify)

Question Title

* 7. The MAB's weekly newsletter "MAB News Briefs" delivers news about the broadcasting industry, MAB events, legislative issues, and more. Do you read the "MAB News Briefs"?

I read every MAB Newsletter thoroughly

I skim through every MAB Newsletter

I occasionally read the MAB Newsletter

I never read the MAB Newsletter

I do not receive the MAB Newsletter

Question Title

* 8. Are the topics covered in the weekly MAB newsletter relevant to you and your position?

Often

Occasionally

Once in a while

Rarely

Never

Question Title

* 9. How well does the MAB keep you informed and up-to-date about important state and federal legislative issues that affect the broadcast industry?

A great deal

A lot

A moderate amount

A little

None at all

I am not interested in legislative updates

Question Title

* 10. Thinking about some of the MAB's Member Services, programs and events, please rate your familiarity with the following items:

	I Know About and have Participated.	I Know About this but have Not Participated.	I am Vaguely Aware the this exists.	Never Heard of it.
Awards Programs (BEAs, Hall of Fame, Student Awards, etc.)	Awards Programs (BEAs, Hall of Fame, Student Awards, etc.) I Know About and have Participated.	Awards Programs (BEAs, Hall of Fame, Student Awards, etc.) I Know About this but have Not Participated.	Awards Programs (BEAs, Hall of Fame, Student Awards, etc.) I am Vaguely Aware the this exists.	Awards Programs (BEAs, Hall of Fame, Student Awards, etc.) Never Heard of it.
FREE Monthly Webinars	FREE Monthly Webinars I Know About and have Participated.	FREE Monthly Webinars I Know About this but have Not Participated.	FREE Monthly Webinars I am Vaguely Aware the this exists.	FREE Monthly Webinars Never Heard of it.
Great Lakes Media Show	Great Lakes Media Show I Know About and have Participated.	Great Lakes Media Show I Know About this but have Not Participated.	Great Lakes Media Show I am Vaguely Aware the this exists.	Great Lakes Media Show Never Heard of it.
LBS On-demand Online Sales Training	LBS On-demand Online Sales Training I Know About and have Participated.	LBS On-demand Online Sales Training I Know About this but have Not Participated.	LBS On-demand Online Sales Training I am Vaguely Aware the this exists.	LBS On-demand Online Sales Training Never Heard of it.
Legal Hotline	Legal Hotline I Know About and have Participated.	Legal Hotline I Know About this but have Not Participated.	Legal Hotline I am Vaguely Aware the this exists.	Legal Hotline Never Heard of it.
MAB Job Bank	MAB Job Bank I Know About and have Participated.	MAB Job Bank I Know About this but have Not Participated.	MAB Job Bank I am Vaguely Aware the this exists.	MAB Job Bank Never Heard of it.

Question Title

* 11. What else would you like to see? Are there any suggestions that you have to enhance the MAB's Website, Newsletter or other communications and marketing efforts?