Downtown Burlington Branding

There has been discussion for some time regarding a branding initiative for Downtown Burlington. Downtown Partners has listened to your thoughts/ideas/concerns, and as with any major initiative, there are multiple opinions regarding the best way to proceed. This survey is designed to gather your feedback in hopes of guiding the DPI board of directors and staff.

Important note: branding is more than a name, a logo, or a one-time marketing message. Brands that stand the test of time have energy, buy-in, and a promise. Any brand should offer the consumer a consistent, rich experience that will be fully representative of the brand.

With that in mind, please complete the survey below:

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* 1. Which stakeholder group(s) do you belong to? (more than one may apply)

Downtown Property Owner

Downtown Business Owner

Downtown Resident

Other (please specify)

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* 2. Do you believe Downtown Burlington should have a brand/identity beyond that of Downtown Burlington?

Yes

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* 3. There has been a lot of talk regarding the Snake Alley District and rebranding Downtown Burlington around this iconic community attraction. Which statement best sums up your opinion on the matter?

All of Downtown Burlington should be known as the Snake Alley District

Portions of Downtown Burlington should be known as the Snake Alley District

I prefer to keep Downtown Burlington known as Downtown Burlington

I think Downtown Burlington should be branded, but not as the Snake Alley District

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* 4. Creating a brand/identity/logo from scratch could take some time. An advantage to adopting the Snake Alley District would be an acceleration of the branding process. A disadvantage of quick adoption could be the lack of field-testing or focus-group feedback regarding the Snake Alley District as it relates to consumers/visitors. Which statement best summarizes your opinion?

Let’s adopt Snake Alley District and move forward. We will figure out the brand expectations and promise later.

Let’s take some time and do a typical branding exercise with input from a variety of stakeholders and start the process from scratch.

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* 5. When you hear the phrase Snake Alley District, which words come to mind?

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* 6. When a consumer/visitor hears the phrase Snake Alley District, which words would you hope come to mind?

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* 7. If DPI backs a new branding initiative, what is one way that either your business or you personally could help in launching and/or sustaining the brand?

Downtown Burlington Branding

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* 1. Which stakeholder group(s) do you belong to? (more than one may apply)

Question Title

* 2. Do you believe Downtown Burlington should have a brand/identity beyond that of Downtown Burlington?

Question Title

* 3. There has been a lot of talk regarding the Snake Alley District and rebranding Downtown Burlington around this iconic community attraction. Which statement best sums up your opinion on the matter?

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* 5. When you hear the phrase Snake Alley District, which words come to mind?

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* 6. When a consumer/visitor hears the phrase Snake Alley District, which words would you hope come to mind?

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* 7. If DPI backs a new branding initiative, what is one way that either your business or you personally could help in launching and/or sustaining the brand?

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* 8. Anything else that should be considered?

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* 9. If you would like to share your name or business, please do so here: