Mortgage Industry Brand Survey

Thank you for taking the time to complete this survey. The estimated time to complete is 5-10min.
1.Which best represents your current job title or role?(Required.)
2.Which best describes the company you work for?(Required.)
3.What best describes your role in technology purchases at your organization?(Required.)
4.When you think of “digital mortgage” or “point-of-sale” technology brands, which ones come to mind?
(Please write all answers in the box below)(Required.)
5.Please select all the mortgage technology brands you have heard of, even if you are not very familiar with them.(Required.)
6.Please think about all the places you have seen, heard or read anything about “digital mortgage” or mortgage “point-of-sale” in the last 6 months.(Required.)
7.Which of the following digital mortgage point-of-sale brands are you the most familiar with?(Required.)
Extremely Familiar
Very Familiar
Not So Familiar
Not Familiar at all
SimpleNexus
Maxwell
Blend
Floify
Besmartee
Roostify
Volly
Mortgage Hippo
8.In the past 6 months, how often have you heard people talking about these brands(Required.)
Very Often
Often
A few times
Once of twice
I haven't heard anything
Blend
Floify
Maxwell
SimpleNexus
Roostify
Volly
MortgageHippo
9.How would you describe your opinion of these brands?(Required.)
Very favorable
Favorable
Not a strong opinion
Unfavorable
Very unfavorable
Blend
Floify
Maxwell
SimpleNexus
Roostify
Volly
MortgageHippo
10.How has your perception of these brands changed in the last 6 months?(Required.)
Much more favorable
More favorable
Stayed the same
Less favorable
Much less favorable
I am unfamiliar with this brand
Blend
Floify
Maxwell
SimpleNexus
Roostify
Volly
MortgageHippo
11.In which of these places have you seen, heard or read about each of these brands in the last 6 months?(Required.)
At a conference
Webinar
Reading content (Blog, Whitepaper, eBook)
News or articles
Social media
Online video
Audio/Radio/Podcast
Online ads
Internet search
Word of mouth from colleagues
From my organization
Other
I have not seen or heard anything of this brand
Floify
Blend
Maxwell
SimpleNexus
12.For the next step of questions, we have randomly selected up to six brands. Which of these brands do you think...(Required.)
Ellie Mae
Blend
Maxwell
Floify
SimpleNexus
Is authentic in its marketing
Provides products that are helpful
Is a leader in the industry
Is a brand that I relate to
Is a brand I trust
Will be around for a while
Are worth what you pay for them
Is a product I am or would be proud to use
Has products that are effective
Does business for good
Is a product that empowers me in my job
Offers cutting edge software
Has software that is easy to use
Considers me and my needs when building software
Is dedicated to the mortgage industry
Is a product that improves efficiency
None of the above
13.Please select all the technology brands that you or your organization currently use.(Required.)
14.Please select all the technology brands that you or your organization has considered using in the past.(Required.)
15.How likely are you to consider choosing one of these brands next time you, or your organization, buy a “digital mortgage” platform?(Required.)
My First Choice
Would Seriously Consider
Might Consider
Would Not Consider
I do not know this brand
SimpleNexus
Maxwell
Floify
Blend
BeSmartee
Roostify
Mortgage Hippo
16.Imagine the following brands were people with their own personalities. Which of these brands would you describe as...?(Required.)
EllieMae
SimpleNexus
Blend
Floify
Maxwell
Authentic
Approachable
Helpful
Human
Trustworthy
Stable
Current
Valuable
Unique
Empowering
Smart
Inovative
None
17.OPTIONAL: To have the ability to win a $500 Amazon Gift card, please provide your preferred email. 

survey rules
Current Progress,
0 of 17 answered