Mortgage Industry Brand Survey

Thank you for taking the time to complete this survey. The estimated time to complete is 5-10min.

Question Title

* 1. Which best represents your current job title or role?

Loan Officer

Loan Officer Assistant

Processor

Capital Markets

Mid-Level Manager - Mortgage Lending

Senior Executive - Mortgage Lending

Real Estate Professional

Independent Mortgage Broker

Other

Question Title

* 2. Which best describes the company you work for?

Large Bank or CU ($5B+ Mortgage)

Mid Size Bank or CU ($250M-5B Mortgage)

Small Bank or CU (<$250M Mortgage)

Large IMB ($5B+)

Mid Size IMB ($250M-5B)

Small IMB (<$250M)

Mortgage Broker

Warehouse Lender

Wholesale Lender

Real Estate Brokerage or Agency

Secondary Investor

Mortgage Servicer

Self Employed

Other

Question Title

* 3. What best describes your role in technology purchases at your organization?

I am the beneficiary of technology purchase decisions at my organization

I am an influencer decisions on technology purchase decisions at my organization

I am the decision-maker on technology purchase decisions at my organization

None of the above

Question Title

* 4. When you think of “digital mortgage” or “point-of-sale” technology brands, which ones come to mind?
(Please write all answers in the box below)

Question Title

* 5. Please select all the mortgage technology brands you have heard of, even if you are not very familiar with them.

LendingQB

Reggora

FormFree

SimpleNexus

Top of Mind / Surefire

Maxwell

Floify

Blend

MortgageHippo

Tavant

Roostify

BeSmartee

OpenClose

Ellie Mae

Spruce

Volly

Black Knight

Optimal Blue

None of the above

Question Title

* 6. Please think about all the places you have seen, heard or read anything about “digital mortgage” or mortgage “point-of-sale” in the last 6 months.

At a conference

On a webinar

Reading content (eBook, Whitepaper, Blog)

News or articles

Social media

Online video

Audio/digital radio/podcasts

Online advertisement

Internet search

Word of mouth from friends or colleagues

From my organization

Other

None of the above

Question Title

* 7. Which of the following digital mortgage point-of-sale brands are you the most familiar with?

	Extremely Familiar	Very Familiar	Not So Familiar	Not Familiar at all
SimpleNexus	SimpleNexus Extremely Familiar	SimpleNexus Very Familiar	SimpleNexus Not So Familiar	SimpleNexus Not Familiar at all
Maxwell	Maxwell Extremely Familiar	Maxwell Very Familiar	Maxwell Not So Familiar	Maxwell Not Familiar at all
Blend	Blend Extremely Familiar	Blend Very Familiar	Blend Not So Familiar	Blend Not Familiar at all
Floify	Floify Extremely Familiar	Floify Very Familiar	Floify Not So Familiar	Floify Not Familiar at all
Besmartee	Besmartee Extremely Familiar	Besmartee Very Familiar	Besmartee Not So Familiar	Besmartee Not Familiar at all
Roostify	Roostify Extremely Familiar	Roostify Very Familiar	Roostify Not So Familiar	Roostify Not Familiar at all
Volly	Volly Extremely Familiar	Volly Very Familiar	Volly Not So Familiar	Volly Not Familiar at all
Mortgage Hippo	Mortgage Hippo Extremely Familiar	Mortgage Hippo Very Familiar	Mortgage Hippo Not So Familiar	Mortgage Hippo Not Familiar at all

Question Title

* 8. In the past 6 months, how often have you heard people talking about these brands

	Very Often	Often	A few times	Once of twice	I haven't heard anything
Blend	Blend Very Often	Blend Often	Blend A few times	Blend Once of twice	Blend I haven't heard anything
Floify	Floify Very Often	Floify Often	Floify A few times	Floify Once of twice	Floify I haven't heard anything
Maxwell	Maxwell Very Often	Maxwell Often	Maxwell A few times	Maxwell Once of twice	Maxwell I haven't heard anything
SimpleNexus	SimpleNexus Very Often	SimpleNexus Often	SimpleNexus A few times	SimpleNexus Once of twice	SimpleNexus I haven't heard anything
Roostify	Roostify Very Often	Roostify Often	Roostify A few times	Roostify Once of twice	Roostify I haven't heard anything
Volly	Volly Very Often	Volly Often	Volly A few times	Volly Once of twice	Volly I haven't heard anything
MortgageHippo	MortgageHippo Very Often	MortgageHippo Often	MortgageHippo A few times	MortgageHippo Once of twice	MortgageHippo I haven't heard anything

Question Title

* 9. How would you describe your opinion of these brands?

	Very favorable	Favorable	Not a strong opinion	Unfavorable	Very unfavorable
Blend	Blend Very favorable	Blend Favorable	Blend Not a strong opinion	Blend Unfavorable	Blend Very unfavorable
Floify	Floify Very favorable	Floify Favorable	Floify Not a strong opinion	Floify Unfavorable	Floify Very unfavorable
Maxwell	Maxwell Very favorable	Maxwell Favorable	Maxwell Not a strong opinion	Maxwell Unfavorable	Maxwell Very unfavorable
SimpleNexus	SimpleNexus Very favorable	SimpleNexus Favorable	SimpleNexus Not a strong opinion	SimpleNexus Unfavorable	SimpleNexus Very unfavorable
Roostify	Roostify Very favorable	Roostify Favorable	Roostify Not a strong opinion	Roostify Unfavorable	Roostify Very unfavorable
Volly	Volly Very favorable	Volly Favorable	Volly Not a strong opinion	Volly Unfavorable	Volly Very unfavorable
MortgageHippo	MortgageHippo Very favorable	MortgageHippo Favorable	MortgageHippo Not a strong opinion	MortgageHippo Unfavorable	MortgageHippo Very unfavorable

Question Title

* 10. How has your perception of these brands changed in the last 6 months?

	Much more favorable	More favorable	Stayed the same	Less favorable	Much less favorable	I am unfamiliar with this brand
Blend	Blend Much more favorable	Blend More favorable	Blend Stayed the same	Blend Less favorable	Blend Much less favorable	Blend I am unfamiliar with this brand
Floify	Floify Much more favorable	Floify More favorable	Floify Stayed the same	Floify Less favorable	Floify Much less favorable	Floify I am unfamiliar with this brand
Maxwell	Maxwell Much more favorable	Maxwell More favorable	Maxwell Stayed the same	Maxwell Less favorable	Maxwell Much less favorable	Maxwell I am unfamiliar with this brand
SimpleNexus	SimpleNexus Much more favorable	SimpleNexus More favorable	SimpleNexus Stayed the same	SimpleNexus Less favorable	SimpleNexus Much less favorable	SimpleNexus I am unfamiliar with this brand
Roostify	Roostify Much more favorable	Roostify More favorable	Roostify Stayed the same	Roostify Less favorable	Roostify Much less favorable	Roostify I am unfamiliar with this brand
Volly	Volly Much more favorable	Volly More favorable	Volly Stayed the same	Volly Less favorable	Volly Much less favorable	Volly I am unfamiliar with this brand
MortgageHippo	MortgageHippo Much more favorable	MortgageHippo More favorable	MortgageHippo Stayed the same	MortgageHippo Less favorable	MortgageHippo Much less favorable	MortgageHippo I am unfamiliar with this brand

Question Title

* 11. In which of these places have you seen, heard or read about each of these brands in the last 6 months?

	At a conference	Webinar	Reading content (Blog, Whitepaper, eBook)	News or articles	Social media	Online video	Audio/Radio/Podcast	Online ads	Internet search	Word of mouth from colleagues	From my organization	Other	I have not seen or heard anything of this brand
Floify	Floify At a conference	Floify Webinar	Floify Reading content (Blog, Whitepaper, eBook)	Floify News or articles	Floify Social media	Floify Online video	Floify Audio/Radio/Podcast	Floify Online ads	Floify Internet search	Floify Word of mouth from colleagues	Floify From my organization	Floify Other	Floify I have not seen or heard anything of this brand
Blend	Blend At a conference	Blend Webinar	Blend Reading content (Blog, Whitepaper, eBook)	Blend News or articles	Blend Social media	Blend Online video	Blend Audio/Radio/Podcast	Blend Online ads	Blend Internet search	Blend Word of mouth from colleagues	Blend From my organization	Blend Other	Blend I have not seen or heard anything of this brand
Maxwell	Maxwell At a conference	Maxwell Webinar	Maxwell Reading content (Blog, Whitepaper, eBook)	Maxwell News or articles	Maxwell Social media	Maxwell Online video	Maxwell Audio/Radio/Podcast	Maxwell Online ads	Maxwell Internet search	Maxwell Word of mouth from colleagues	Maxwell From my organization	Maxwell Other	Maxwell I have not seen or heard anything of this brand
SimpleNexus	SimpleNexus At a conference	SimpleNexus Webinar	SimpleNexus Reading content (Blog, Whitepaper, eBook)	SimpleNexus News or articles	SimpleNexus Social media	SimpleNexus Online video	SimpleNexus Audio/Radio/Podcast	SimpleNexus Online ads	SimpleNexus Internet search	SimpleNexus Word of mouth from colleagues	SimpleNexus From my organization	SimpleNexus Other	SimpleNexus I have not seen or heard anything of this brand

Question Title

* 12. For the next step of questions, we have randomly selected up to six brands. Which of these brands do you think...

	Ellie Mae	Blend	Maxwell	Floify	SimpleNexus
Is authentic in its marketing	Is authentic in its marketing Ellie Mae	Is authentic in its marketing Blend	Is authentic in its marketing Maxwell	Is authentic in its marketing Floify	Is authentic in its marketing SimpleNexus
Provides products that are helpful	Provides products that are helpful Ellie Mae	Provides products that are helpful Blend	Provides products that are helpful Maxwell	Provides products that are helpful Floify	Provides products that are helpful SimpleNexus
Is a leader in the industry	Is a leader in the industry Ellie Mae	Is a leader in the industry Blend	Is a leader in the industry Maxwell	Is a leader in the industry Floify	Is a leader in the industry SimpleNexus
Is a brand that I relate to	Is a brand that I relate to Ellie Mae	Is a brand that I relate to Blend	Is a brand that I relate to Maxwell	Is a brand that I relate to Floify	Is a brand that I relate to SimpleNexus
Is a brand I trust	Is a brand I trust Ellie Mae	Is a brand I trust Blend	Is a brand I trust Maxwell	Is a brand I trust Floify	Is a brand I trust SimpleNexus
Will be around for a while	Will be around for a while Ellie Mae	Will be around for a while Blend	Will be around for a while Maxwell	Will be around for a while Floify	Will be around for a while SimpleNexus
Are worth what you pay for them	Are worth what you pay for them Ellie Mae	Are worth what you pay for them Blend	Are worth what you pay for them Maxwell	Are worth what you pay for them Floify	Are worth what you pay for them SimpleNexus
Is a product I am or would be proud to use	Is a product I am or would be proud to use Ellie Mae	Is a product I am or would be proud to use Blend	Is a product I am or would be proud to use Maxwell	Is a product I am or would be proud to use Floify	Is a product I am or would be proud to use SimpleNexus
Has products that are effective	Has products that are effective Ellie Mae	Has products that are effective Blend	Has products that are effective Maxwell	Has products that are effective Floify	Has products that are effective SimpleNexus
Does business for good	Does business for good Ellie Mae	Does business for good Blend	Does business for good Maxwell	Does business for good Floify	Does business for good SimpleNexus
Is a product that empowers me in my job	Is a product that empowers me in my job Ellie Mae	Is a product that empowers me in my job Blend	Is a product that empowers me in my job Maxwell	Is a product that empowers me in my job Floify	Is a product that empowers me in my job SimpleNexus
Offers cutting edge software	Offers cutting edge software Ellie Mae	Offers cutting edge software Blend	Offers cutting edge software Maxwell	Offers cutting edge software Floify	Offers cutting edge software SimpleNexus
Has software that is easy to use	Has software that is easy to use Ellie Mae	Has software that is easy to use Blend	Has software that is easy to use Maxwell	Has software that is easy to use Floify	Has software that is easy to use SimpleNexus
Considers me and my needs when building software	Considers me and my needs when building software Ellie Mae	Considers me and my needs when building software Blend	Considers me and my needs when building software Maxwell	Considers me and my needs when building software Floify	Considers me and my needs when building software SimpleNexus
Is dedicated to the mortgage industry	Is dedicated to the mortgage industry Ellie Mae	Is dedicated to the mortgage industry Blend	Is dedicated to the mortgage industry Maxwell	Is dedicated to the mortgage industry Floify	Is dedicated to the mortgage industry SimpleNexus
Is a product that improves efficiency	Is a product that improves efficiency Ellie Mae	Is a product that improves efficiency Blend	Is a product that improves efficiency Maxwell	Is a product that improves efficiency Floify	Is a product that improves efficiency SimpleNexus
None of the above	None of the above Ellie Mae	None of the above Blend	None of the above Maxwell	None of the above Floify	None of the above SimpleNexus

Question Title

* 13. Please select all the technology brands that you or your organization currently use.

LendingQB

Reggora

FormFree

SimpleNexus

Maxwell

Floify

Blend

MortgageHippo

Tavant

Roostify

OpenClose

Ellie Mae

Black Knight

Optimal Blue

Me or my organization use none of these brands

Question Title

* 14. Please select all the technology brands that you or your organization has considered using in the past.

LendingQB

Reggora

FormFree

SimpleNexus

Maxwell

Floify

Blend

MortgageHippo

Tavant

Roostify

OpenClose

Ellie Mae

Black Knight

Optimal Blue

Me or my organization have not considered any of these brands

Question Title

* 15. How likely are you to consider choosing one of these brands next time you, or your organization, buy a “digital mortgage” platform?

	My First Choice	Would Seriously Consider	Might Consider	Would Not Consider	I do not know this brand
SimpleNexus	SimpleNexus My First Choice	SimpleNexus Would Seriously Consider	SimpleNexus Might Consider	SimpleNexus Would Not Consider	SimpleNexus I do not know this brand
Maxwell	Maxwell My First Choice	Maxwell Would Seriously Consider	Maxwell Might Consider	Maxwell Would Not Consider	Maxwell I do not know this brand
Floify	Floify My First Choice	Floify Would Seriously Consider	Floify Might Consider	Floify Would Not Consider	Floify I do not know this brand
Blend	Blend My First Choice	Blend Would Seriously Consider	Blend Might Consider	Blend Would Not Consider	Blend I do not know this brand
BeSmartee	BeSmartee My First Choice	BeSmartee Would Seriously Consider	BeSmartee Might Consider	BeSmartee Would Not Consider	BeSmartee I do not know this brand
Roostify	Roostify My First Choice	Roostify Would Seriously Consider	Roostify Might Consider	Roostify Would Not Consider	Roostify I do not know this brand
Mortgage Hippo	Mortgage Hippo My First Choice	Mortgage Hippo Would Seriously Consider	Mortgage Hippo Might Consider	Mortgage Hippo Would Not Consider	Mortgage Hippo I do not know this brand

Question Title

* 16. Imagine the following brands were people with their own personalities. Which of these brands would you describe as...?

	EllieMae	SimpleNexus	Blend	Floify	Maxwell
Authentic	Authentic EllieMae	Authentic SimpleNexus	Authentic Blend	Authentic Floify	Authentic Maxwell
Approachable	Approachable EllieMae	Approachable SimpleNexus	Approachable Blend	Approachable Floify	Approachable Maxwell
Helpful	Helpful EllieMae	Helpful SimpleNexus	Helpful Blend	Helpful Floify	Helpful Maxwell
Human	Human EllieMae	Human SimpleNexus	Human Blend	Human Floify	Human Maxwell
Trustworthy	Trustworthy EllieMae	Trustworthy SimpleNexus	Trustworthy Blend	Trustworthy Floify	Trustworthy Maxwell
Stable	Stable EllieMae	Stable SimpleNexus	Stable Blend	Stable Floify	Stable Maxwell
Current	Current EllieMae	Current SimpleNexus	Current Blend	Current Floify	Current Maxwell
Valuable	Valuable EllieMae	Valuable SimpleNexus	Valuable Blend	Valuable Floify	Valuable Maxwell
Unique	Unique EllieMae	Unique SimpleNexus	Unique Blend	Unique Floify	Unique Maxwell
Empowering	Empowering EllieMae	Empowering SimpleNexus	Empowering Blend	Empowering Floify	Empowering Maxwell
Smart	Smart EllieMae	Smart SimpleNexus	Smart Blend	Smart Floify	Smart Maxwell
Inovative	Inovative EllieMae	Inovative SimpleNexus	Inovative Blend	Inovative Floify	Inovative Maxwell
None	None EllieMae	None SimpleNexus	None Blend	None Floify	None Maxwell

Mortgage Industry Brand Survey

Question Title

* 1. Which best represents your current job title or role?

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* 2. Which best describes the company you work for?

Question Title

* 3. What best describes your role in technology purchases at your organization?

Question Title

* 4. When you think of “digital mortgage” or “point-of-sale” technology brands, which ones come to mind?(Please write all answers in the box below)

Question Title

* 5. Please select all the mortgage technology brands you have heard of, even if you are not very familiar with them.

Question Title

* 6. Please think about all the places you have seen, heard or read anything about “digital mortgage” or mortgage “point-of-sale” in the last 6 months.

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* 7. Which of the following digital mortgage point-of-sale brands are you the most familiar with?

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* 8. In the past 6 months, how often have you heard people talking about these brands

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* 9. How would you describe your opinion of these brands?

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* 10. How has your perception of these brands changed in the last 6 months?

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* 11. In which of these places have you seen, heard or read about each of these brands in the last 6 months?

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* 12. For the next step of questions, we have randomly selected up to six brands. Which of these brands do you think...

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* 13. Please select all the technology brands that you or your organization currently use.

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* 14. Please select all the technology brands that you or your organization has considered using in the past.

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* 15. How likely are you to consider choosing one of these brands next time you, or your organization, buy a “digital mortgage” platform?

Question Title

* 16. Imagine the following brands were people with their own personalities. Which of these brands would you describe as...?

Question Title

* 17. OPTIONAL: To have the ability to win a $500 Amazon Gift card, please provide your preferred email. survey rules

* 4. When you think of “digital mortgage” or “point-of-sale” technology brands, which ones come to mind?
(Please write all answers in the box below)

* 17. OPTIONAL: To have the ability to win a $500 Amazon Gift card, please provide your preferred email.

survey rules