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DEMA Show 2025 Exhibitor Survey
Please take a few minutes to complete the survey below. As a thank you for your participation, all who complete the survey by December 31, 2025 will be entered into a drawing for a $100 Visa Gift Card.
1.
What is your primary business classification?
Manufacturer, Distributor, Supplier
Training Organization (B2B)
Consultants, Non-Profits, Media, Shows
Professional Retail Dive Center (B2C)
Dive Travel Provider, Destination-Related
Other
2.
In how many DEMA Shows has your current company exhibited?
2025 was the company's first DEMA Show
2-5 years
6-10 years
11-15 years
16-20 years
21-25 years
26-30 years
31-35 years
36 or more years
3.
Which of the following were included as objectives for your company at DEMA Show 2025 and how well was your company able to meet them?
To what extent was this an an objective for your company?
To what extent were you successful at meeting it?
Attract new customers
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Attract reps/dealers/distributors
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Build international customer base
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Develop/cultivate future sales
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Enhance corporate image in the marketplace
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Generate immediate sales (direct retail sales from the Show floor)
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Generate immediate sales (wholesale orders)
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Introduce new products/services
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Investigate the competition
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Market existing products/services
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Meet with existing customers to plan and strategize
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
Provide product/service/training sessions to attendees
1 - Not an Objective
2
3
4
5 - Top Objective
1 - Not Successful
2
3
4
5 - Very Successful
If appropriate, please elaborate as to why you believe these objectives were met, exceeded or were below your expectations.
4.
How important is it for you to reach the following groups of people and how successful were you at reaching them at DEMA Show 2025? Please rank the importance and your success for each category below.
How important to your business is reaching the following stakeholder groups?
How successful were you at reaching them at DEMA Show 2025?
Boat/Liveaboard Operators
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Commercial Divers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Center Buyers/Retail Buyers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Center Staff
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Instructor Training Organizations
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Photographers/Videographers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive-Related Government or Military Personnel
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Resort Operators
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Dive Travel Buyers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Educational Institutions
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Environmental Organizations
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Influencers (Instructors/Assistant Instructors/Dive Masters/Cons
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
International Distributors
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Manufacturing Representatives
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Non-Exhibiting Manufacturers/Suppliers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Non-Profit Organizations
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Other Non-Diving Retailers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Public Safety Divers/Rescue Divers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Show Organizers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Travel Agents/Retailers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Travel Associations
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
Existing Customers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
New Customers
1 - Not Important
2
3
4
5 - Very Important
1 - Not Successful
2
3
4
5 - Very Successful
5.
Did your company exhibit at last year’s DEMA Show (DEMA Show 2024)?
Yes
No
6.
Did your company focus on closing sales while onsite at DEMA Show 2025?
Yes
No
If Yes, please indicate your pre-determined onsite unit or US dollar sales goal:
7.
For each of the business products sold/manufactured by your company, please select the appropriate response regarding your DEMA Show 2025 sales in comparison to DEMA Show 2024.
DEMA Show 2025 Sales
Analog Gauges
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Bags
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
BCs – All
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Booties, Gloves, and hoods
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Computers – All
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Drysuits
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Fins-All
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Knives/Cutting Devices
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Octopus or alternate air sources (includes breathable inflators not attached to BCs)
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Regulators (includes 1st and 2nd stage sets)
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Snorkels
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Snorkel Sets (includes at least a mask and snorkel)
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Training/Certification Materials (books, electronic materials, certifications, etc)
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Travel – scheduled land-based resort trips for customers
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Travel – scheduled liveaboard trips for customers
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Wetsuits
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Photography
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
Dive lights and accessories
Increased/improved our sales/orders taken compared to DEMA Show 2024
No change in the number of sales/orders taken compared to DEMA Show 2024
Decreased/reduced our sales/orders taken compared to DEMA Show 2024
N/A - My company does not sell/manufacture the listed product/service.
8.
Did your company meet (or exceed) your sales goals for DEMA Show 2025?
Yes
No
9.
Approximately how many qualified attendees visited your booth at DEMA Show 2025?
10.
What type of business did your company conduct with fellow EXHIBITORS during DEMA Show 2025?
Product Demonstrations
Sales
Seminars
We Did Not Conduct Business with Other Exhibitors
11.
Did your company introduce any new products or services at DEMA Show 2025?
Yes
No
Other, please specify
12.
How many DEMA Show-Only Specials did your company offer onsite at DEMA Show 2025?
0
1
2
3 or More
Please provide details of your DEMA Show-ONLY special(s) below:
13.
Were your customers able to purchase your specials before AND/OR after DEMA Show 2025?
No
Yes, Before
Yes, After
Yes, Before and After
Other (please specify)
14.
Which of the following marketing tactics did you use to promote your participation to your customers before, during and/or after DEMA Show 2025 (select all that apply)?
Distribution of advance promotional piece
Expanded company listing on DEMA Show website
Show-Only Special promoted on DEMAShow.com
Press release before or after the Show, or distributed Press Kit Advertisement in industry publication or newspaper
Salespeople promoting your presence in the Show during pre-Show sales calls
Small giveaways for everyone who visited the booth
Displayed an item in the New Product Showcase
Purchased an Exhibitor Sponsored Seminar time slot(s)
Paid advertisement on social media
Lead retrieval service at my exhibit
A DEMA-created promotion from the brand resource center
We did not promote our participation at DEMA Show 2025
Other, please specify
15.
What social media did you use to promote your presence at DEMA Show 2025 (select all that apply)?
Blogger/Wordpress
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Tumblr
X (formerly Twitter)
WeChat
Weibo
WhatsApp
Yelp
YouTube
Other (please specify)
16.
From what social media sites did you obtain information about DEMA Show 2025 (select all that apply)?
Blogger/Wordpress
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Tumblr
WeChat
Weibo
WhatsApp
X (formerly Twitter)
Yelp
YouTube
Other (please specify)
17.
How many room nights did you reserve in the Official DEMA Show Hotel Block?
1-4
5-9
10 or More
I did not require a hotel reservation this year.
I booked a reservation outside the Official DEMA Show Hotel Block. If selecting this answer please let us know why you chose to stay outside of the Official DEMA Show Hotel Block.
18.
How far in advance of DEMA Show did you make your hotel reservation(s)?
4-5 months
2-3 months
1 month
Two weeks or less before the Show
I did not require a hotel reservation this year
19.
How influential is the location of DEMA Show on your decision to exhibit? Rate on a scale from 1 to 5 where 1=No Influence and 5=Major Influence.
1-No Influence
2
3
4
5-Major Influence
1-No Influence
2
3
4
5-Major Influence
20.
Please rate the quality of Show-related services you received from:
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Compusystems, Registration, Lead Retrieval
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
DEMA Association Staff
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Elite eXPO, expedited shipping/ Air carrier
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
ExpoEase, Floral & Photography
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Orange County Convention Center (OCCC)
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
NTP, Show Management, Sales
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Phoenix Logistics, International Shipping Services
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
PRG, Audio Visual & Computer Rentals
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Security and Event Staffing
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Smart City, Telecommunications & Internet
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
Sodexo Live! Catering
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
The Expo Group, General Services Contractor – booth labor, material handling, furnishings, carpet, booth cleaning
1=Unsatisfactory
2=Satisfactory
3=Good
4=Excellent
Not Applicable/No Orders Placed
Comments
21.
Please note additional comments or suggestions regarding services received.
22.
At what consumers shows (not trade-only) does your company exhibit?
23.
At what other TRADE-ONLY shows does your company exhibit?
24.
Are there any planned activities at other shows you have exhibited in that you would like to see DEMA consider in the future to drive traffic to the exhibit hall?
25.
Did you participate in Priority Space Selection for DEMA Show 2026?
Yes
No
Please list any comments as to your space selection experience (or why you did not participate).
26.
Please provide any other comments or suggestions you have concerning DEMA Show 2025.
27.
Are you interested in sponsoring an item, area or event at DEMA Show 2026?
Yes
No
28.
Each year we collect testimonials from DEMA Show attendees. If you had a successful Show and would like to submit a quote for future marketing materials, please enter it below AND be sure to provide your contact information at the end of this survey. A show management representative will contact you as needed.
29.
Contact Information
*Entering contact information is required if you wish to be entered into the prize drawing
Name
Company
Address
Address 2
City/Town
State/Province
ZIP/Postal Code
Country
Email Address
Phone Number
