Please provide some basic information about your company

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* Please provide some basic information about your company

Who to contact about this questionnaire:

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* Who to contact about this questionnaire:

Please address each of the following questions:
1. In broad terms, how do you describe your company’s offerings to potential customers?

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* Please address each of the following questions:
1. In broad terms, how do you describe your company’s offerings to potential customers?

2. What methodologies, techniques, equipment, and facilities do you use in your work?

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* 2. What methodologies, techniques, equipment, and facilities do you use in your work?

3. What expertise and scientific guidance do you cite as the basis for your products and services?

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* 3. What expertise and scientific guidance do you cite as the basis for your products and services?

4. What would you describe as your competitive advantage or top selling point?

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* 4. What would you describe as your competitive advantage or top selling point?

5. In what industries does your company specialize? Do you operate exclusively in these industries or do you work in other industries as well?

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* 5. In what industries does your company specialize? Do you operate exclusively in these industries or do you work in other industries as well?

6. In what geographic region or regions does your company offer its services? Do you operate exclusively in these regions or do you work in other regions as well?

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* 6. In what geographic region or regions does your company offer its services? Do you operate exclusively in these regions or do you work in other regions as well?

7. How do you incorporate control groups in your studies?

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* 7. How do you incorporate control groups in your studies?

8. What sample size requirements do you impose for your studies? Do you have different sample size requirements for different methodologies?

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* 8. What sample size requirements do you impose for your studies? Do you have different sample size requirements for different methodologies?

9. What statistical tests do you use in your studies when you report your findings? How do you communicate to your clients the reliability and generalizability of your findings?

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* 9. What statistical tests do you use in your studies when you report your findings? How do you communicate to your clients the reliability and generalizability of your findings?

10. How do you maintain the quality of your offerings (e.g., processes and procedures, performance metrics, employee training)?

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* 10. How do you maintain the quality of your offerings (e.g., processes and procedures, performance metrics, employee training)?

11. What procedures for subject confidentiality and ethical practices do you employ?

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* 11. What procedures for subject confidentiality and ethical practices do you employ?

12. What do you believe are the biggest business benefits your clients gain from your company’s work for them?

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* 12. What do you believe are the biggest business benefits your clients gain from your company’s work for them?

13. What do you believe are the biggest challenges facing acceptance of neuromarketing approaches in your client industries, and how do you address those challenges?

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* 13. What do you believe are the biggest challenges facing acceptance of neuromarketing approaches in your client industries, and how do you address those challenges?

14. What is your company preparing for the future? How do you keep up with and leverage ongoing advances in research and practice?

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* 14. What is your company preparing for the future? How do you keep up with and leverage ongoing advances in research and practice?

Thank you very much for your cooperation. If you have any comments, you can leave them here:

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* Thank you very much for your cooperation. If you have any comments, you can leave them here:

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