Demand Partner Evaluation and Ad Quality Survey

Thanks so much for filling out our survey! We require no personally identifying information. This survey is meant for publishers (digital media companies that primarily monetize owned and operated media). We will use this survey to form an upcoming playbook—keep following AdMonsters!

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* 1. How many demand partners do you have, total?

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* 2. How many demand partners are in your header?

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* 3. How many demand partners do you use for mobile inventory (app or web)?

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* 4. How many demand partners do you use for native placements?

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* 5. Which of these is the most common issue you have with demand partners?

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* 6. Which of these is a typical reason for dropping a demand partner? (Choose up to 3)

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* 7. If you'd like, please explain why the issue(s) you cited in #6 was/were concerning enough to cut off that demand partner.

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* 8. Which of these is most important in a demand partner? (Rank in order of importance: 1 = most important, 5 = least important)

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* 9. If you'd like, please explain why your answer to #8 is your top concern.

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* 10. What is your biggest challenge (at the moment) around creative quality?

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* 11. As a publisher, where does your responsibility end, when it comes to user experience?

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* 12. Feel free to add any additional comments or insights you have about ad quality, and how your approach to ad quality affects your decisions about which demand partners you work with.

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