Cloverland Connections Magazine Reader Survey 2020

Cloverland Connections magazine is a service of your local electric cooperative. It is mailed to 33,000 members six times annually. This 5-10 minute survey will help Cloverland continue to direct resources to deliver a high quality publication to best suit the needs of its membership. By entering your email at the end of this survey, participants will be entered into a drawing for one of ten (10) $50 bill credits (winners will be announced and notified by February 15). Thank you for your time to provide your valuable feedback.

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* 1. Please rate your overall satisfaction with Cloverland Connections magazine.

Poor

Below Average

Average

Above Average

Excellent

Poor

Below Average

Average

Above Average

Excellent

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* 2. Cloverland Connections is mailed six times annually. How often do you typically read Cloverland Connections magazine?

Read every issue

Read most issues

Occasionally

Never

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* 3. How much of each issue do you typically read?

Nearly all - cover to cover

Read select articles of interest

Read particular pages only (i.e., leadership column, minutes, recipes, etc.)

None

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* 4. How long do you typically keep each issue of Cloverland Connections?

More than one month

3-4 weeks

About a week

Discard immediately

Other (please specify)

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* 5. How often would you prefer to receive the magazine?

Quarterly (winter/spring/summer/fall)

Other (please specify)

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* 6. Cloverland Connections is currently 20-24 pages. What is your preferred format/length?

Enjoy the current format (20-24 pages)

Prefer shorter publication (12-16 pages)

Newsletter format (8 pages) would be sufficient

Other (please specify)

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* 7. Please rate the following factors for Cloverland Connections magazine.

	Excellent	Good	Average	Poor	No opinion
Overall content	Overall content Excellent	Overall content Good	Overall content Average	Overall content Poor	Overall content No opinion
Stories of interest	Stories of interest Excellent	Stories of interest Good	Stories of interest Average	Stories of interest Poor	Stories of interest No opinion
Layout and design	Layout and design Excellent	Layout and design Good	Layout and design Average	Layout and design Poor	Layout and design No opinion
Text size	Text size Excellent	Text size Good	Text size Average	Text size Poor	Text size No opinion
Writing	Writing Excellent	Writing Good	Writing Average	Writing Poor	Writing No opinion
Photography	Photography Excellent	Photography Good	Photography Average	Photography Poor	Photography No opinion

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* 8. What types of content interests you most? Check all that apply.

U.P. regional stories

Member feature stories (individual or business)

Spotlight/behind-the-scenes on co-op departments

CEO leadership column

Safety (home, outdoors, etc.)

Energy efficiency

Board meeting minutes

Outdoor features by Tom Pink

Photo contest submitted by members

Recipes submitted by members

Infographics (safety related information)

Other (please specify)

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* 9. If additional content (copy or video) were available online only, how likely would you go to cloverland.com or Cloverland's Facebook page to read or view it?

Very likely

Somewhat likely

Neither likely nor unlikely

Somewhat unlikely

Very unlikely

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* 10. What do you enjoy most about Cloverland Connections magazine?

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* 11. What Cloverland Connections article/topic has been most memorable over the past year?

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* 12. Please suggest any additional topics of interest or member features you would enjoy seeing in future issues of Cloverland Connections.

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* 13. What improvements/changes to Cloverland Connections would you like to suggest?

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* 14. How would you prefer to receive general communications from Cloverland?

	Strongly preferred	Preferred	Some interest	No interest
Phone (i.e., planned outage for repairs)	Phone (i.e., planned outage for repairs) Strongly preferred	Phone (i.e., planned outage for repairs) Preferred	Phone (i.e., planned outage for repairs) Some interest	Phone (i.e., planned outage for repairs) No interest
Letter or post card (i.e., tree trimming in your area)	Letter or post card (i.e., tree trimming in your area) Strongly preferred	Letter or post card (i.e., tree trimming in your area) Preferred	Letter or post card (i.e., tree trimming in your area) Some interest	Letter or post card (i.e., tree trimming in your area) No interest
Bill message or bill insert	Bill message or bill insert Strongly preferred	Bill message or bill insert Preferred	Bill message or bill insert Some interest	Bill message or bill insert No interest
E-mail	E-mail Strongly preferred	E-mail Preferred	E-mail Some interest	E-mail No interest
cloverland.com website	cloverland.com website Strongly preferred	cloverland.com website Preferred	cloverland.com website Some interest	cloverland.com website No interest
SmartHub online or app	SmartHub online or app Strongly preferred	SmartHub online or app Preferred	SmartHub online or app Some interest	SmartHub online or app No interest
Social media - Cloverland Facebook page	Social media - Cloverland Facebook page Strongly preferred	Social media - Cloverland Facebook page Preferred	Social media - Cloverland Facebook page Some interest	Social media - Cloverland Facebook page No interest
Cloverland Connections magazine	Cloverland Connections magazine Strongly preferred	Cloverland Connections magazine Preferred	Cloverland Connections magazine Some interest	Cloverland Connections magazine No interest
Traditional media - TV/radio/newspaper	Traditional media - TV/radio/newspaper Strongly preferred	Traditional media - TV/radio/newspaper Preferred	Traditional media - TV/radio/newspaper Some interest	Traditional media - TV/radio/newspaper No interest

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* 15. Please rate Cloverland's performance communicating with you and keeping you informed.

	Excellent	Above Average	Average	Below Average	Poor
Co-op services: budget billing, AutoPay, SmartHub and more	Co-op services: budget billing, AutoPay, SmartHub and more Excellent	Co-op services: budget billing, AutoPay, SmartHub and more Above Average	Co-op services: budget billing, AutoPay, SmartHub and more Average	Co-op services: budget billing, AutoPay, SmartHub and more Below Average	Co-op services: budget billing, AutoPay, SmartHub and more Poor
Power outages	Power outages Excellent	Power outages Above Average	Power outages Average	Power outages Below Average	Power outages Poor
Energy optimization program	Energy optimization program Excellent	Energy optimization program Above Average	Energy optimization program Average	Energy optimization program Below Average	Energy optimization program Poor
Vegetation management plans (i.e., tree trimming)	Vegetation management plans (i.e., tree trimming) Excellent	Vegetation management plans (i.e., tree trimming) Above Average	Vegetation management plans (i.e., tree trimming) Average	Vegetation management plans (i.e., tree trimming) Below Average	Vegetation management plans (i.e., tree trimming) Poor
Safety information	Safety information Excellent	Safety information Above Average	Safety information Average	Safety information Below Average	Safety information Poor
Promotional contests for members	Promotional contests for members Excellent	Promotional contests for members Above Average	Promotional contests for members Average	Promotional contests for members Below Average	Promotional contests for members Poor
Scholarship program	Scholarship program Excellent	Scholarship program Above Average	Scholarship program Average	Scholarship program Below Average	Scholarship program Poor
Community Outreach	Community Outreach Excellent	Community Outreach Above Average	Community Outreach Average	Community Outreach Below Average	Community Outreach Poor
Co-op leadership and strategy	Co-op leadership and strategy Excellent	Co-op leadership and strategy Above Average	Co-op leadership and strategy Average	Co-op leadership and strategy Below Average	Co-op leadership and strategy Poor

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* 16. Do you have any specific feedback regarding general communications from Cloverland that would be helpful for the co-op?

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* 17. What is your gender?

Male

Female

Other (specify)

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* 18. Which category includes your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 19. What best describes your residency where you receive service from Cloverland?

Full-time resident

Seasonal resident

Business

Both business and residential

Both full-time residential plus seasonal residence

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* 20. What social media platforms do you currently use? Check all that apply.

Facebook

Instagram

Twitter

Other (please specify)

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* 21. Please enter your e-mail address or phone number for a chance to win one of ten (10) $50 bill credits. Winners will be notified by February 15, 2020.