The World of Facebook Advertising - Dennis Yu Question Title * 1. How should businesses view Facebook? As a place to post pictures of your company’s doings A place to do competitor research A place with limited reach to consumers As a database OK Question Title * 2. From a business standpoint, what is the most important thing that comes from social media? Clicks and engagement for your content The number of people you are reaching The conversions that are ascertained from your social media efforts How many likes you can get per post OK Question Title * 3. Why are things like Gmail and Facebook free for users? Because they want your data for advertising Because they are rich and don’t need your money They are just really nice people They are just really nice people OK Question Title * 4. What do you call it when ads sort of follow you around after you visited their site? Display ads Retargeting/Remarketing PPC ads Online marketing OK Question Title * 5. What is a look-alike audience? OK DONE