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Strength, Weakness, Opportunity and Threat Ratings

Our society's Strengths, Weaknesses, Opportunities and Threats were identified in a previous survey. Now we would like to determine the strength/relevance/importance of each item.
1.Please rate the following Strengths (INTERNAL characteristics that are unique, special, highly valued, and positive relative to our Society).
Weak
Neutral
Strong
Flexible/Creative/Resourceful/Good Problem solving skills: We are not afraid to jump in and try new things, ie zoom right after the pandemic, hybrid meetings
Longevity: Established more than 60 years ago
Use of Technology to aid in the retention of members at a distance
Mutually beneficial Relationship with/support of the Dalla Public Library
Good base of genealogical speakers: Known as the place to get a speaker
Experience, passion and knowledge and Team Work of current leadership
Marketing Commitment
Have technological expertise that most societies don't have
Neon & its capabilities
Cohesive branding: We provide a professional appearance through our website, branding, artwork
Zoom Hybrid Meeting Capabilities
Good Listeners: Open to ideas
Newsletter
Special Interest Groups
Partnerships with charitable organizations for funding
Offering 3 seminars each year with presenters of national renown
Hybrid meeting format used for General Meetings, Seminars and SIG meetings.
Creative members with good technical know-how.
Knowledgeable: Large (400+) and stable base of Family history-passionate members Expertise in Dallas and North Texas
Welcoming: Enjoyable/good vibes/kind
In-person AND online educational presentations/meetings
Website development/support team and the current Website design - easy to find things and to navigate
Continuing to have meetings available on Zoom
Dependable
2.Overall Comment(s) on our Strengths?
3.Please rate the following Weaknesses (INTERNAL to our organization/network. They are things we need to improve on (and we can control)).
Minor
Neutral
Major
Presentation/utilization of recordings we have created
Scheduling board meetings immediately after the General Meeting
Lack of delegation by some board members
Dependance on Ken Johnston for artwork
Creating/maintaining marketing materials
Automatic negative reaction to new ideas
Leadership development and recruitment with genealogical influencers in non-white population
Lack of relationships
Vague/unclear areas of responsibilities for some Board, Director an Administrator positions
Low utilization of "long distance tech" used with SIG's.
Special Interest Groups
Making members aware of  record preservation activities
Inconsistent use of DGS brand identity graphics/colors/ etc.
Outdated model of interaction with DPL now that COVID restrictions are receding
Creating board reports and posting them in the correct place
Recognition of accomplishments & achievements by members, volunteers and the society.
Board members who are very opinionated and set in their ways
Member networking
Lack of new approaches to communications or operations
Not having a well-defined financial strategy that would allow the society to be more self funded over time
Creation of/use of Videos in our marketing efforts
Failure to provide General Meeting slides
Not remembering what we decided from meeting to meeting
Lack of a good way to document volunteers, their interests, and their participation.
High event prices relative to other organizations
Poor succession planning and lack of a focused program to develop a pool of future leaders.
Lack of volunteers with required skills
Soliciting & utilizing member input
Majority white membership and all-white leadership in a multicultural city
Communication between society leaders.
Reaching out to  engage younger or more progressive members
Communication with new board members
4.Overall Comment(s) on our Weaknesses?
5.Please rate the following Opportunities (EXTERNAL situations/things that may provide "opportunites" for growth and improved service. We cannot control them and they may be time sensitive).
Low Priority
Neutral
HIgh Priority
Step into the void being left by state and national organizations who are not holding in-person conferences.
Coordinate with other Genealogical  societies to create joint record sets
Increasing multicultural population - need to be their genealogical partners
Seek out media publicity to enhance all aspects of organization
Usage contracts with libraries elsewhere for sharing resources
Offering rides to members who can’t/won’t drive downtown
Helping/taking a leadership role for those societies in the area that are having membership problems.
Incorporate more membership (and their ideas) in society activities
Provide engaging presentations that attract under-65 attendees
Unique workshop formats
Improve outreach to non-white genealogical leaders (HOGAR, Hispanic, People of Color) and identify opportunities to team with them for projects.
Better/Expanded use of social media to connect with younger demographics
More online opportunities
Establish/improve relationships with other historical/genealogical local entities (such as DallasArchives, Preservation Dallas, cemeteries, LDS Churches, etc.) and find ways to collaborate on programs and services.
More promotion of DGS Youtube channel & topics
Regularly scheduled classes
Mentoring programs
Assuming members and records from local societies that are/have ceased operations.
What do we provide that other societies/people want? Are we known for specific collections? Advertise them
Create more unique record sets to draw people to website
Presentations to outside organizations for a projects like the cemetery project
Interviews with elders of communities of interest: Latino, People of Color, Asian
Explore new fundraising opportunities to make up for the lack of revenue from seminars, ie research trips, ect
Make DGS an increasingly online resource for family history
Do "Finding Your Roots" studies of Dallas celebrity, for publicity
Create/manage more transcription, Indexing or imaging projects
6.Overall Comment(s) on our Opportunities?
7.Please rate the following Threats (Situations/things that may challenge our existence or our ability to impact change. We cannot control them: We hope to avoid them or plan to lessen their impact).
Low Threat
Neutral
High Threat
Declining interest in volunteering
Anxiety about in-person meetups due to viral exposure: Another flare up of the pandemic
Post-pandemic preference for virtual meetings and learning and its effect on membership "loyalty"
Aging demographic in membership
Tornado
Negative perception of downtown Dallas that makes people hesitant to visit the library for events.
Reduced number of people who visit the genealogy section due to reduced library hours.
Membership skewing older and aging out
Need for increased social media presence Tik-Tok, Instagram, YouTube
Lack of revenue from seminars: more competition for online seminars at lower prices
People's engagement becoming increasingly online.
People not showing up physically for events held at the library.
Migration of genealogists/family history researchers to online resources and away from local societies.
Online genealogy training and resources that don't require society membership
Generational differences in joining and participating in organizations
Decrease in society memberships: fewer people joining societies
People who do not like virtual programming and interaction
Changing priorities for a younger group of researchers
Fire
“All the records are online” mentality
Reduced/limited access to Dallas Library facilities due to restricted hours of operations.
8.Overall Comment(s) on our Threats?
9.Thank you for participating in this survey. Please provide any additional comments you would like to share.