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Strength, Weakness, Opportunity and Threat Ratings

Our society's Strengths, Weaknesses, Opportunities and Threats were identified in a previous survey. Now we would like to determine the strength/relevance/importance of each item.
1.Please rate the following Strengths (INTERNAL characteristics that are unique, special, highly valued, and positive relative to our Society).
Weak
Neutral
Strong
In-person AND online educational presentations/meetings
Welcoming: Enjoyable/good vibes/kind
Flexible/Creative/Resourceful/Good Problem solving skills: We are not afraid to jump in and try new things, ie zoom right after the pandemic, hybrid meetings
Partnerships with charitable organizations for funding
Longevity: Established more than 60 years ago
Newsletter
Experience, passion and knowledge and Team Work of current leadership
Dependable
Hybrid meeting format used for General Meetings, Seminars and SIG meetings.
Creative members with good technical know-how.
Zoom Hybrid Meeting Capabilities
Knowledgeable: Large (400+) and stable base of Family history-passionate members Expertise in Dallas and North Texas
Use of Technology to aid in the retention of members at a distance
Have technological expertise that most societies don't have
Offering 3 seminars each year with presenters of national renown
Good Listeners: Open to ideas
Website development/support team and the current Website design - easy to find things and to navigate
Cohesive branding: We provide a professional appearance through our website, branding, artwork
Good base of genealogical speakers: Known as the place to get a speaker
Marketing Commitment
Special Interest Groups
Mutually beneficial Relationship with/support of the Dalla Public Library
Continuing to have meetings available on Zoom
Neon & its capabilities
2.Overall Comment(s) on our Strengths?
3.Please rate the following Weaknesses (INTERNAL to our organization/network. They are things we need to improve on (and we can control)).
Minor
Neutral
Major
Lack of new approaches to communications or operations
Lack of relationships
Leadership development and recruitment with genealogical influencers in non-white population
Vague/unclear areas of responsibilities for some Board, Director an Administrator positions
Low utilization of "long distance tech" used with SIG's.
Scheduling board meetings immediately after the General Meeting
Reaching out to  engage younger or more progressive members
Board members who are very opinionated and set in their ways
Lack of volunteers with required skills
Member networking
Creating/maintaining marketing materials
Creating board reports and posting them in the correct place
Creation of/use of Videos in our marketing efforts
Communication between society leaders.
Majority white membership and all-white leadership in a multicultural city
Presentation/utilization of recordings we have created
Dependance on Ken Johnston for artwork
Special Interest Groups
Failure to provide General Meeting slides
Not having a well-defined financial strategy that would allow the society to be more self funded over time
Outdated model of interaction with DPL now that COVID restrictions are receding
High event prices relative to other organizations
Inconsistent use of DGS brand identity graphics/colors/ etc.
Poor succession planning and lack of a focused program to develop a pool of future leaders.
Not remembering what we decided from meeting to meeting
Recognition of accomplishments & achievements by members, volunteers and the society.
Communication with new board members
Soliciting & utilizing member input
Lack of delegation by some board members
Making members aware of  record preservation activities
Automatic negative reaction to new ideas
Lack of a good way to document volunteers, their interests, and their participation.
4.Overall Comment(s) on our Weaknesses?
5.Please rate the following Opportunities (EXTERNAL situations/things that may provide "opportunites" for growth and improved service. We cannot control them and they may be time sensitive).
Low Priority
Neutral
HIgh Priority
More promotion of DGS Youtube channel & topics
Coordinate with other Genealogical  societies to create joint record sets
Create more unique record sets to draw people to website
Make DGS an increasingly online resource for family history
Offering rides to members who can’t/won’t drive downtown
Assuming members and records from local societies that are/have ceased operations.
Better/Expanded use of social media to connect with younger demographics
Do "Finding Your Roots" studies of Dallas celebrity, for publicity
Mentoring programs
Seek out media publicity to enhance all aspects of organization
Provide engaging presentations that attract under-65 attendees
More online opportunities
Improve outreach to non-white genealogical leaders (HOGAR, Hispanic, People of Color) and identify opportunities to team with them for projects.
Usage contracts with libraries elsewhere for sharing resources
Create/manage more transcription, Indexing or imaging projects
Explore new fundraising opportunities to make up for the lack of revenue from seminars, ie research trips, ect
Unique workshop formats
Establish/improve relationships with other historical/genealogical local entities (such as DallasArchives, Preservation Dallas, cemeteries, LDS Churches, etc.) and find ways to collaborate on programs and services.
Incorporate more membership (and their ideas) in society activities
What do we provide that other societies/people want? Are we known for specific collections? Advertise them
Regularly scheduled classes
Step into the void being left by state and national organizations who are not holding in-person conferences.
Helping/taking a leadership role for those societies in the area that are having membership problems.
Increasing multicultural population - need to be their genealogical partners
Presentations to outside organizations for a projects like the cemetery project
Interviews with elders of communities of interest: Latino, People of Color, Asian
6.Overall Comment(s) on our Opportunities?
7.Please rate the following Threats (Situations/things that may challenge our existence or our ability to impact change. We cannot control them: We hope to avoid them or plan to lessen their impact).
Low Threat
Neutral
High Threat
Migration of genealogists/family history researchers to online resources and away from local societies.
Declining interest in volunteering
Decrease in society memberships: fewer people joining societies
Negative perception of downtown Dallas that makes people hesitant to visit the library for events.
Need for increased social media presence Tik-Tok, Instagram, YouTube
Generational differences in joining and participating in organizations
“All the records are online” mentality
Membership skewing older and aging out
People who do not like virtual programming and interaction
Anxiety about in-person meetups due to viral exposure: Another flare up of the pandemic
Fire
Reduced/limited access to Dallas Library facilities due to restricted hours of operations.
People's engagement becoming increasingly online.
Reduced number of people who visit the genealogy section due to reduced library hours.
Post-pandemic preference for virtual meetings and learning and its effect on membership "loyalty"
Changing priorities for a younger group of researchers
Tornado
Lack of revenue from seminars: more competition for online seminars at lower prices
Aging demographic in membership
People not showing up physically for events held at the library.
Online genealogy training and resources that don't require society membership
8.Overall Comment(s) on our Threats?
9.Thank you for participating in this survey. Please provide any additional comments you would like to share.