YOUR INSIGHT ON PROCURING PARTNERS AND SUPPLIERS - 3 MINS.

Thank you for spending a few moments to share your knowledge with us. Your answers are confidential.

We are investigating how we can help provide greater visibility and opportunity for female-owned agencies in the creative industries. An important first step in this process is to understand how marketers are currently going about selecting and appointing agencies.

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* 1. Please select your gender:

Male

Female

Non-binary

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* 2. In what ways does your company actively support gender equality? Please check as many answers that apply to you.

Gender equal targets of 50/50 across Board and Executive Team.

A bespoke programme implemented by HR.

Unconscious-bias training and policies to promote women.

Bespoke program from an outside consultant or by HR.

Industry body compliance eg: WGEA.

Gender equal targets of 50/50 across organisation by 2020.

Quota policy to include members of each gender - to the Board, to Exec roles or positions.

Not Sure

Other

Other (please specify)

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* 3. When hiring its own Employees, does your company use blind recruitment methods or does it have specific non-discriminatory policies or processes?

Yes

Please describe:

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* 4. Thinking of the culture of your business as gender either 'masculine' or 'feminine', would you say there is a more dominant preference? Briefly explain why.

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* 5. If you stopped to think about the creative agencies that have been asked to pitch for your marketing comms business, what would the majority of them look like?

100% International/Global holding company

100% Male-Owned Independant/Local company

At least 50% Female-Owned/ Female-Founded. (Please name them in space below as we are wanting to do research with them to better serve them).

Not sure, I've never even thought about it until now.

Don't know and now I'm going to look into it.

Don't know and don't care.

Comments

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* 6. Please indicate on the sliding scale below how important it is for you to help create gender diversity outside of your business and impact the growth for women in business?

Not important

Important

Very Important

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 7. Now that you have scored the importance please briefly tell us why you answered this way.

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* 8. What reasons would compel you to consider putting a female-owned business or a 50% female-owned business “on the pitch list"? Please tick all that apply.

To support female-founded business.

Their reputation.

To gain a perspective/better understanding of our audience.

To create equal-opportunities and access for all businesses.

Because of their demonstrated experience and credentials.

I would only consider this if it was a mandatory requirement of our business.

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* 9. Do you have any current policies for female-owned companies or multi-supplier procurement? If not, what would help you rethink including female-owned business to get this on the agenda?

If the government created a tax benefit or rewards scheme for companies who follow a gender equal process and who support women-owned businesses.

If we extended our internal recruitment policies around gender equality towards supplier and their external supplier agreements.

If we had access to a published list of female-owned businesses to make it easier on us to find gender equal suppliers.

If the government created a tax benefit or rewards scheme for companies who follow a gender equal process and who support women-owned businesses.

We already have current policies for procuring female-owned business.

Other (please specify)

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* 10. What do you see as barriers to introducing gender-equal procurement practises? Tick all that apply.

Don't see any benefit in doing so.

A lack of female-owned companies to consider.

Female-owned suppliers can't offer the profile, size or reputation that big established businesses have.

Being seen to push a "feminist" or "political" agenda.

Concerns about taking a risk on an unproven supplier.

Other (please specify)