Thank you for taking the time to complete the Nashville Farmers’ Market survey. Your answers will be used as an opportunity to learn how we can continue bringing you a quality customer experience. Upon completion of this survey you will receive a voucher for your reusable NFM bag.

* 1. How long have you been shopping at the Nashville Farmers' Market?

* 2. How often do you shop at the Nashville Farmers' Market?

* 3. Do you bring your reusable shopping bags or coolers when you shop?

* 4. What days of the week would be the most convenient for you to shop at Nashville Farmers' Market? Check all that apply.

* 5. Which of the following do you complete at home? Check all that apply. 

* 6. Which activities do you participate in?

* 7. Evaluate the following amenities.

  Satisfied Neutral Needs Improvement
Parking
HVAC
Restrooms
Wi-Fi
Signage
Seating

* 8. Which items are you most likely to purchase at the Nashville Farmers' Market? Please select all that apply from the list.

* 9. On average, how much money do you usually spend on each visit to the Nashville Farmers' Market? Please select one from the options provided below:

* 10. As far as you can tell, has shopping at Nashville Farmers' Market resulted in any ongoing lifestyle changes? Check all that apply.

* 11. Where do you most frequently shop for fruits and vegetables?

* 12. Below is a list of factors for comparing fresh produce you buy at Nashville Farmers' Market and fresh produce (fruits and vegetables) you buy at grocery stores and supermarkets. Evaluate the following.

  Better at NFM Same at NFM and Grocery Stores Better at Grocery Stores
Keeping more money in the local economy 
Freshness
Overall quality
Taste / Flavor
Environment friendliness
Health / Nutrition
Visual appeal
Good value for the money
Long-lasting / Keeps well in my fridge
Selection
Price
Quality

* 13. In comparing shopping experiences at the Nashville Farmers' Market and shopping at supermarkets; evaluate the following: 

  Better at NFM Same at NFM and Grocery Stores Better at Grocery Stores
Helping me understand the importance of supporting local farmers
Environmentally-friendly way of getting our food
A friendly, relaxed atmosphere
Encouraging healthy eating
Providing facts about how our food is produced
A place to meet community/friends
Inspiring me to prepare new things
Providing facts about how to store or prepare produce
Prices I can afford
A good selection of ready-to-serve convenience foods

* 14. Below is a list of statements that shoppers have made about Nashville Farmers' Market. Evaluate the following.

  Strongly Agree Agree Neutral Disagree Strongly Disagree
I experiment more with new things when I shop at the Nashville Farmers’ Market
Overall, I eat healthier meals when I shop at Nashville Farmers' Market compared to when I shop at supermarkets.
When I shop at the Nashville Farmers’ Market, I am more inspired to cook and make new things than when I am at grocery stores.
Overall, the Nashville Farmers’ Market provides me with more education about healthy eating than the supermarket I shop at 
Our family/household is eating the same amount of fresh fruit and vegetables no matter where I/we shop.
I tend to buy more processed and ready-made items that may not be as healthy when I am shopping at the supermarket.
I tend to cook more homemade meals when I shop at Nashville Farmers' Market than when I am shopping at supermarkets.
Our family eats more meals together when I shop at the Nashville Farmers' Market.
I save money when I shop at the Nashville Farmers' Market

* 15. What are your main reasons for shopping at Nashville Farmers’ Market? Please indicate your top 5 reasons. (1 being the most important, 5 being the least)

* 16. Are you satisfied with NFM’s Market House *offerings?
*NFM’s Market House is the enclosed building that currently houses 20
restaurants & shops and Grow Local Kitchen.

* 17. Currently, the NFM Market House restaurants are open primarily for lunch service. Please select the days of the week you are most interested in dining or shopping at the market in the evening.

* 18. Select the types of meals you purchase from the NFM’s Market House offerings. Check all that apply.

* 19. What types of classes would you be interested in taking at Nashville Farmers' Market? Check all that apply. 

* 20. Please indicate programs you would like to experience at
Nashville Farmer’s Market:

* 21. How do you typically get to the Nashville Farmer’s Market?

* 22. How far did you travel to get to the Nashville Farmer’s Market?

* 23. While at the Nashville Farmers' Market, have you or your family ever received information about healthy eating or nutrition?

* 24. While at the Nashville Farmers' Market, have you ever observed a cooking demonstration?

* 25. Are you eligible for Fresh Savings Bucks? (SNAP)

* 26. Have you ever used Fresh Savings Bucks (SNAP) at the Nashville Farmers' Market?

* 27. If eligible and you marked “no", why have you NOT used a Fresh
Savings Bucks (SNAP) card at Nashville Farmers' Market?

* 28. Gender:

* 29. Age:

* 30. What is the highest level of education you have completed?

* 31. Annual Income Level

* 32. How would you describe yourself?

* 33. How many children age 18 and under currently live in your
household?

* 34. In which country were you born?

* 35. What is your zip code?

* 36. How do you prefer to receive correspondence about upcoming
events? Check all that apply. 

* 37. How do you currently receive information about the Nashville Farmers’ Market? Check all that apply.

* 38. Please provide any additional feedback to further improve the Nashville Farmers' Market.

* 39. If you would like to be added to our email list, please provide your
email address. (optional)

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