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Economic Well-Being Survey 2026
1.
How long has your business been operating at its current location?
0-2 years
3-5 years
6-10 years
More than 10 years
2.
Which sector best describes your business?
Retail
Hospitality/Restaurant
Professional Services
Personal Services
Not-for-Profit
Other (please specify)
3.
Is your business independently owned or part of a corporate chain?
Independent
Corporate Chain
4.
How would you rate your business performance in 2025?
Excellent
Good
Satisfactory
Poor
Very Poor
5.
What is your outlook for your business performance over the next year?
Very optimistic
Optimistic
Neutral
Pessimistic
Very pessimistic
Uncertain
6.
How do you expect your revenue to change over the next year?
Significantly increase
Moderately increase
Stay the same
Moderately decrease
Significantly decrease
7.
How do you expect your profitability to change over the next year?
Significantly increase
Moderately increase
Stay the same
Moderately decrease
Significantly decrease
Uncertain
8.
How confident are you in the long-term future of Downtown London as a place to do business?
Very confident
Somewhat confident
Neutral
Somewhat concerned
Very concerned
9.
Which of the following would most improve your confidence in operating downtown?
Increased visible presence (outreach, ambassadors, police, etc.)
Improved cleanliness and maintenance
Better coordination of construction
More events and foot traffic
Improved transit access
Parking affordability and accessibility
Business support programs (e.g. grants, education, and others)
Improved communication from the City
Other (please specify)
10.
In response to current market conditions, which of the following changes are you actively planning or implementing to improve your business performance in 2026 and beyond? (Select all that apply)
Business expansion
New investment
Changing products or services
Recruiting new talent
Adopting new technology or AI
Improving operational efficiency
Enhancing marketing and digital presence
Upskilling or training current staff
Adjusting pricing or business models
Focusing on customer/client retention (e.g., loyalty programs)
Implementing sustainable or green practices
Building new strategic partnerships
Other (please specify)
No major changes planned at this time
11.
What factors are currently impeding your business performance or capacity? (Select all that apply)
Inflation, interest rates, or other economic pressures
Labour costs, hiring, or staff retention
Rent or occupancy costs
Security or loss-prevention costs
Safety concerns (including theft, vandalism, or street disorder)
Impacts related to addiction, mental health, or homelessness in public spaces
Cleanliness, graffiti, or maintenance issues
Public realm or streetscape conditions
Construction impacts
Parking availability, cost, or enforcement
Transit access or reliability
Vacant storefronts
Negative media coverage or downtown reputation
Loss of daytime trade or foot traffic
Reduced tourism or visitation
Lack of regular events or activations
Limited ability to draw customers to street-level businesses
Other (please specify)
12.
How frequently does your business experience theft or shoplifting?
Frequently
Sometimes
Rarely
Never
13.
How has theft or shoplifting changed over the past year?
Significantly increased
Moderately increased
Stayed the same
Moderately decreased
Significantly decreased
Not applicable
14.
Approximately how much did theft and/or shoplifting cost your business in 2025?
15.
What is your current occupancy status?
I currently lease/rent this location
I own this location
16.
For those leasing/renting, what are your future intentions for this location?
I plan to stay and sign a new lease
I plan to stay by extending my current lease
I want to stay but need to renegotiate key terms
I will not stay and will look for a different location downtown
I will not stay and will look for a location outside of the downtown
I am uncertain
17.
For those leasing/renting, how many years remain on your current lease?
Less than 1 year
1–3 years
3–5 years
5+ years
18.
For owners, what best describes your intentions for this property?
I plan to continue occupying the property as-is for the foreseeable future
I plan to stay but will be significantly expanding or renovating the current property
I plan to sell this property and find another location within downtown
I plan to sell this property and find another location outside downtown
I plan to move out but keep the property to lease it to a tenant
I plan to sell the property and close my operations or retire
I am currently evaluating the market and am undecided
I am uncertain
19.
Is there anything else we should know that may be affecting your business and its economic well being?
20.
Would you like to discuss your feedback further with a Downtown London staff member? If yes, please provide your email address below: