ADs Survey 2018-2019

The Augustana Advertising Developers team is conducting research for this year's National Student Advertising Competition. This quick survey is designed to analyze potential consumer segments and the perceptions of hot dogs. This survey should take about 10 minutes to complete. Thank you for taking the time to do so.

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* 1. What words come to mind when you think of hot dogs? Please list at least 3 words

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* 2. What is your attitude towards hot dogs?

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* 3. What do you like about hot dogs?

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* 4. What do you not like about hot dogs?

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* 5. When do you like to eat hot dogs? (Check all that apply)

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* 6. In what settings do you eat hot dogs? Check all that apply.

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* 7. How many times have you purchased hot dogs for yourself or your household in the past month?

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* 8. How strongly do you believe these statements?

  Strongly Believe Somewhat Believe Neither believe nor disbelieve Somewhat disbelieve Strongly disbelieve
Hot dogs are made of leftover scrap meats
Hot dogs are basic
Hot dogs are one of the unhealthiest things you can eat

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* 9. Rank the following based on what you would be most likely to buy (1-most likely, 5-least likely)

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* 10. Visualize the typical hot dog consumer. Describe them for us.

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* 11. Are you the primary shopper for your household?

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* 12. When making purchasing decisions, please rank the following criteria (1-most important, 6-least important)

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* 13. How often do you eat at fast food restaurants?

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* 14. When choosing a place to eat, what influences your decision most?

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* 15. How likely are you to recommend certain food brands to others?

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* 16. Do you recognize this logo? 

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* 17. Do you recognize any of these hot dog brands? (Check all that apply)

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* 18. Which hot dog brand do you prefer?

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* 19. Have you seen, heard, or read a Wienerschnitzel ad in the past 3 months?

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* 20. Provided the following menu items from Wienerschnitzel, what would you order?

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* 21. Have you ever eaten Wienerschnitzel's food?

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