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Consumer Information Processing and Brand Selection Behavior for Air Fryers
1.
How often do you use an air fryer?
Daily
Several times a week
Once a week
Less than once a week
Never
2.
What features do you consider most important when selecting an air fryer? Select all that apply.
Price
Brand reputation
Capacity
Ease of use
Energy efficiency
Additional cooking functions
Warranty
3.
Where do you typically gather information before purchasing an air fryer?
Online reviews
Friends or family recommendations
In-store displays
Social media
Manufacturer's website
Other
4.
Which brand of air fryer do you currently own or prefer?
Philips
Ninja
Cosori
Instant Pot
Chefman
Other
5.
How satisfied are you with your current air fryer?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
6.
How likely are you to recommend your air fryer brand to a friend or colleague?
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
7.
What factors would influence you to switch to a different air fryer brand? Select all that apply.
Better price
Improved features
Higher quality
Better customer service
More positive reviews
Other
8.
What is the most challenging aspect of using an air fryer?
9.
How did you first hear about air fryers?
Advertisement
Word of mouth
Social media
Online article
In-store promotion
Other