This program is aimed at well-established small and medium businesses, who are now looking to expand their customer base using digital marketing strategies and techniques, and recommendations on using digital technology for gaining efficiency in service delivery to customers.

The program will be especially valuable to those businesses looking to expand and gain more customers from outside the Toowoomba Region. As part of this program, you will work with a digital marketing expert mentor on topics which may include:
  • identifying pain points for your business
  • redefining your target audience
  • redefining your product delivery methods
  • matching digital resources and tools to delivery requirements
  • digital advertising
  • social media
  • CRM

Your mentor will work individually with you and your business on specific recommendations tailored to your business and customer needs, and available resources. This will increase the likelihood of your business achieving real results.

Mentoring as part of this program will be delivered in 4 sessions as follows:

Initial 1 hour Needs Analysis session to identify your business digital marketing needs.
  • determine opportunities to introduce business technology or implement digital marketing tactics and strategies – focused on own industry and business needs.
  • development of Digital Business Action Plan.

1 x 2 hour Action plan covering topics such as:
  • defining why customers should choose your products or services.
  • digital product or service delivery.
  • considerations on selecting a website platform and review of website.
  • industry appropriate 3rd party functionality.
  • search engine optimisation basics.
  • use of social media and digital advertising platforms.
  • target market segmentation.
  • managing customer relationships through the sales and marketing lifecycle.
  • converting marketing to sales.

2 x 30 minute follow-up session
  • review of Digital Business Action Plan, and next actions.

All sessions will be delivered via video link or alternative arrangements. These sessions can be booked at times that suit you.


Key Dates:

Expressions of interest close: 4 April 2022

Successful participants notified: 20 April 2022

Mentoring commences: Early May 2022

Mentoring concludes: End of June 2022

This expression of interest will ask for:

Business information
Participant information
Responses to selection criteria

All information on business and participants will be treaded confidentially.
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