Tourism Australia’s (TA) National Experience Content Initiative (NECI)

Expressions of Interest

To be in the running to be a recipient of this program - please submit your EOI for consideration by your RTO together with Tourism Tasmania.

Submission period close Sunday 5th of September.

For any questions or enquiries - please contact NECI@southerntasmania.com.au

Criteria
  • Tasmanian based tourism operator/experience (Accommodation options are excluded from this initiative)
  • Business has an active listing on ATDW
  • Business aligns to at least one TA brand pillars (natural beauty, food & drink, wildlife & culture). 
  • Business drives consumer demand for visitation 
  • Business has an active website &/or strong social media presence (or shows strong potential to develop this).
  • Product/attraction/experience will be available for filming from September/October 2021 onwards 
  • The expectation is that there will be no charge to the filming crew/TTAS or RTOs for the tours/experiences participating in the initiative.

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* 1. Operator/Organisation name (as listed in ATDW):

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* 2. Contact name:

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* 3. Job position:

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* 4. Which RTO region is your experience based?

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* 5. Business Email address:

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* 6. Phone number:

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* 7. Do you have an active ATDW listing? 
If you need to activate your ATDW listing, please click here. You MUST have an active ATDW listing to be considered for this initiative.

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* 8. What channels do you use to communicate with your audience:

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* 9. Outline what makes your product/attraction/tour so unique (your point of difference/selling point)?
Consider size, location, exclusivity, services, facilities, story, etc.
Minimum 200 words:

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* 10. Do you offer commissionable travel trade rates?
If Yes, please advise what level/s you provide:
(This is not a pre-requisite but preferred)

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* 11. Which Tourism Australia brand pillar do you most align with?

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* 12. What additional Tourism Australia theme does your product most align with?

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* 13. How do you demonstrate a commitment to sustainability (economically and/or environment and/or community) through your product/attraction/experience?
Max 200 words:

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* 14. Is there a season your product is best filmed during?

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* 15. Are you able to provide talent relevant to your product and market e.g. families, retired market or Eastern markets (China, Singapore, India, Malaysia, Japan, Korea, HK, Indonesia), for this shoot?
(TTas will provide talent agreement documentation)

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* 16. Permissions. To participate in this initiative, you agree to share the content with Tourism Tasmania, Regional Tourism Organisation and Tourism Tasmania.

In order to participate in the National Experience Content Initiative, you are required to provide your personal information to Tourism Tasmania and the Regional Tourism Organisation. Destination Southern Tasmania will collect, manage, use and disclose the personal information that you provide in accordance with the Personal Information Protection Act 2004 (Tas). By participating in this initiative, you consent to your personal information being used by Destination Southern Tasmania:
  1. For the primary purpose of making filming arrangements and that this may require your personal information to be shared with, or provided to, third-party service providers.
  2. Please note that failure to provide this information may result in your product not being able to participate in this initiative, inappropriate services arranged or records not being properly maintained
  3. For other purposes associated with your participation in the initiative or disclosed to third parties in circumstances allowed for by law.
You have the right to access your personal information by request to Destination Southern Tasmania and you may be charged a fee for this service.

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