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Coastal Business Survey for Visitor Economy - Spring 2026

Introduction

Welcome to the visitor economy business survey being undertaken by the National Coastal Tourism Academy (NCTA) in partnership with Coastal Destination Management Organisations across the coast.
This wave focuses on opportunities and challenges . All recorded data will be anonymised and the results used by the NCTA to lobby for further support. Results of previous waves can be found here.
This survey will take approximately 5-10 minutes to complete.

Please note although some questions are the same as previous waves of the survey, we would appreciate it if you answered all questions so we can understand how your business is changing.
1.Which Tourism and Hospitality sector does your main business principally operate in?(Required.)
2.Which of the following best describes your business?(Required.)
3.Is your business(Required.)
4.Where is your business located?  (Please provide first half of your premises' postcode or nearest town)
5.Reflecting on Q1 of 2026 compared to Q1 of 2025, how have the following changed:
Much higher (10%+)
Higher (up to 10%)
About the same
Lower (up to -10%)
Much lower (-10% or more)
N/A
Turnover
Costs
Profitability
Overall NUMBER of visitors
Overall SPEND of visitors
6.How confident do you feel about your business trading over the next 6 months (to end September 2026)?(Required.)
7.Which of the following external factors, if any, are affecting your business
Tick all that apply(Required.)
8.Is your business planning to increase prices, cut costs or change your operating model through any of the following measures in the next 6 months?
Tick all that apply(Required.)
9.Which of the following would be your top asks of UK Government to help your business?
Tick your top 3 responses(Required.)
10.How important are the following to your business at the present time:
Very important
Somewhat important
Not sure
Not important
Reducing costs
Increasing year round business
Developing your product offer
11.Which (if any) of the following business support, training or webinars would you be interested in?
Tick all that apply
12.Which (if any) of the following visitor markets / products would you be interested in attracting or creating new products for in 2026? Tick all that apply
13.Any other thoughts or considerations about the current trading environment, opportunities or issues you feel we should be aware of:
Please click 'done' below to submit your survey response.  Please ignore the SurveyMonkey advert on the final page.  Many thanks for your support.