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Coastal Business Survey for Visitor Economy - Spring / Summer 2025

Introduction

Welcome to the visitor economy business survey being undertaken by the National Coastal Tourism Academy (NCTA) in partnership with Coastal Destination Management Organisations across the coast.
This wave focuses on performance to date in 2025, future bookings and challenges. All recorded data will be anonymised and the results used by the NCTA to lobby for further support. Results of previous waves can be found here.
This survey will take approximately 5-10 minutes to complete.

Please note although some questions are the same as previous waves of the survey, we would appreciate it if you answered all questions so we can understand how your business is changing.
1.Which Tourism and Hospitality sector does your main business principally operate in?(Required.)
2.Which of the following best describes your business?(Required.)
3.Is your business(Required.)
4.Where is your business located?  (Please provide first half of your premises' postcode or nearest town)
5.Which of these statements best describes your business aspirations at this point?
6.Reflecting on 2025 to date compared to 2024, how have the following changed:(Required.)
Much higher (10%+)
Higher (up to 10%)
About the same
Lower (up to -10%)
Much lower (-10% or more)
N/A
Turnover
Costs
Profitability
Overall NUMBER of visitors
Overall SPEND of visitors
7.How confident do you feel about your business trading over the next 6 months (to end Dec 2025)?(Required.)
8.What are your current levels of forward bookings?(Required.)
Up to 25%
25-49%
50-74%
75%+
N/A
Summer (Jun-Aug) 2025
Autumn (Sep-Oct) 2025
Winter (Nov-Feb) 2025/26
Spring (Mar-May) 2026
9.Which of the following markets are you targeting in 2025?
High priority
Medium priority
Low priority
N/A
Local residents
Domestic day visitors
UK stay visitors
European visitors
Other international visitors
Business / Corporate
Coach parties / leisure groups
Education trips
Personal events (weddings, celebrations)
10.Which of the following external factors, if any, are affecting your business
Tick all that apply(Required.)
11.What impact has the increase in National Insurance contributions and/or increase in minimum wage had on your business? Tick all that apply(Required.)
12.If you are currently recruiting staff, how would you describe the recruitment process? Tick all that apply
13.Has your business increased prices this year?(Required.)
14.How important are the following to your business at the present time:
Very important
Somewhat important
Not sure
Not important
Improving sustainability (reducing environmental impact)
Improving accessibility and inclusivity
Increasing year round business
Improving skills of your staff / self
Reducing costs
Lobbying for improvements in water quality in your destination
15.Which of the following non-fiscal interventions would you most like to see to help your business?
Tick all that apply
16.Which (if any) of the following business support, training or webinars would you be interested in?
Tick all that apply
17.Any other thoughts or considerations about the current trading environment, opportunities or issues you feel we should be aware of:
Please click 'done' below to submit your survey response.  Please ignore the SurveyMonkey advert on the final page.  Many thanks for your support.