Exchange can include artist or staff exchanges, residencies, reciprocal performances or exhibitions, cocommissions, skills and professional development, mentoring, placements, youth partnerships, shared research, knowledge exchange, digital collaboration or continuing relationships between organisations.
Broadcast is meant in the widest sense. It can include live or recorded television and radio, documentary, podcasts, streaming, digital commissions, social platforms, publishing, online participation, cultural platforms, gaming or other forms of distribution that help Shetland stories and creative talent reach audiences elsewhere.
For significant projects, these questions should be considered from the start rather than added later as a communications exercise, including the appropriate platform, technical standards, rights and permissions, and whether content could be co-produced with a broadcast or digital partner.