North Central Idaho Hospitality Training Needs Assessment Survey

Business Profile and Tourism Industry Questions

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* 1. Name of Business

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* 2. Contact Person

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* 3. Title

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* 4. Business Address

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* 5. Phone

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* 6. Email

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* 7. Website

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* 8. What is the primary hospitality/tourism focus of your business?

Accommodations (hotel, motel, B&B, hostel, resort, guesthouse)

Food & Beverage (fast food, restaurant, coffee shop, bar, nightclub, wine bar, pub)

Attractions (museum, art gallery, cultural center, heritage center, historical site)

Outdoor Recreation (guide/outfitter, jet boat operator, rafting operator)

Retail Services (retail shop, convenience/fuel store, arts & crafts, specialty shop)

Transportation (tour operator, car rental, bus, airline, boat, travel agency)

Events (conferences, conventions, meetings, sports, entertainment, exhibitions)

Other (please specify)

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* 9. Estimate the number of employees in each category in your business:

Full-time staff

Part-time staff

Seasonal staff

Interns or trainees

Volunteers

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* 10. Estimate the percentage of each employee category in your business:

Full-time staff

Part-time staff

Seasonal staff

Interns or trainees

Volunteers

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* 11. Estimate the percentages of the gender profiles in your business:

Female

Male

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* 12. Estimate the percentage of your firm's workers in each of the following age categories:

% 15 - 18 years of age

% 19 - 25 years of age

% 26 - 30 years of age

% 31 - 40 years of age

% 41 - 50 years of age

% 51 - 60 years of age

% 61 - and over years of age

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* 13. Estimate where your employees come from:

% Local

% Regional

% Outside of Region, but in-state

% Outside the State of Idaho

% Foreign

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* 14. How do you expect your hiring needs to change in the next two years?

	Increase	Decrease	No Change	Unsure
Full-time staff	Full-time staff Increase	Full-time staff Decrease	Full-time staff No Change	Full-time staff Unsure
Part-time staff	Part-time staff Increase	Part-time staff Decrease	Part-time staff No Change	Part-time staff Unsure
Seasonal staff	Seasonal staff Increase	Seasonal staff Decrease	Seasonal staff No Change	Seasonal staff Unsure
Volunteer/Interns/Trainees	Volunteer/Interns/Trainees Increase	Volunteer/Interns/Trainees Decrease	Volunteer/Interns/Trainees No Change	Volunteer/Interns/Trainees Unsure

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* 15. Indicate the extent to which the following are challenges in the tourism and hospitality industry in North Central Idaho.

	No Challenge	A Challenge	No Opinion
Customer service	Customer service No Challenge	Customer service A Challenge	Customer service No Opinion
Food hygiene and preparation	Food hygiene and preparation No Challenge	Food hygiene and preparation A Challenge	Food hygiene and preparation No Opinion
Health and safety of guests	Health and safety of guests No Challenge	Health and safety of guests A Challenge	Health and safety of guests No Opinion
Health and safety of staff	Health and safety of staff No Challenge	Health and safety of staff A Challenge	Health and safety of staff No Opinion
Facilities maintenance and repair	Facilities maintenance and repair No Challenge	Facilities maintenance and repair A Challenge	Facilities maintenance and repair No Opinion
Financial management	Financial management No Challenge	Financial management A Challenge	Financial management No Opinion
Lack of tourism awareness by staff	Lack of tourism awareness by staff No Challenge	Lack of tourism awareness by staff A Challenge	Lack of tourism awareness by staff No Opinion
Lack of opportunities and training	Lack of opportunities and training No Challenge	Lack of opportunities and training A Challenge	Lack of opportunities and training No Opinion
Preservation and conservation of natural and cultural heritage	Preservation and conservation of natural and cultural heritage No Challenge	Preservation and conservation of natural and cultural heritage A Challenge	Preservation and conservation of natural and cultural heritage No Opinion
Publicity and marketing	Publicity and marketing No Challenge	Publicity and marketing A Challenge	Publicity and marketing No Opinion
Developing specialty/niche tourism markets	Developing specialty/niche tourism markets No Challenge	Developing specialty/niche tourism markets A Challenge	Developing specialty/niche tourism markets No Opinion
Legislation/public policies pertaining to tourism and hospitality sectors	Legislation/public policies pertaining to tourism and hospitality sectors No Challenge	Legislation/public policies pertaining to tourism and hospitality sectors A Challenge	Legislation/public policies pertaining to tourism and hospitality sectors No Opinion

Other (please specify)

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* 16. What are the main limitations for providing training to your employees?

Cost of training

Cost of release time of staff for training purposes

Finding training courses at convenient locations

Being able to offer or find training at convenient times

Finding training providers or courses of sufficient quality

Training topics we are interested in are not available

Lack of resources/experience internally to deliver in-house training

Staff not interested in training and development

Staff lack the basic skills upon which to build

Trained staff are poached by other companies

Other (please specify)

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* 17. Please rank the top three items above in order of their significance.

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* 18. What type of training opportunities does your business offer its staff? Select all that apply.

Regular in-house training

Off-site training courses

Mentorships/coaching

Informal workshops and seminars

Computer based training

Apprenticeships

Technical training

College/university courses

Career guidance

No training offered

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* 19. Do you regularly communicate/partner with training providers, vocational schools, universities, or other education providers?

Yes

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* 20. Please identify the job positions for which you have the most difficulties recruiting qualified staff from the following industry sectors.

Administrative Personnel

Customer Service Staff

Bellboy/Baggage Handler

Facilities/Maintenance

Front Desk Staff

Housekeeping staff

Human Resources

Reservations Agent

Security

Bartender

Cashier

Chef

Cook

Manager

Supervisor

Waitstaff

Activity Manager

Sales Personnel

Trainer

Tour Guide

Tour Operator

Boat Captain/Deck Hand

Events Manager

Event Coordinating Staff

Catering Staff

Marketing Staff

Other (please specify)

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* 21. What percentage of your new hires meet the firm's entry level standards?

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* 22. How important do you think these core skills are in order for your employees to succeed in tourism? (check only one box per skill)

	Important	Not Important	No Opinion
Employability (attendance, punctuality, following directions, etc.)	Employability (attendance, punctuality, following directions, etc.) Important	Employability (attendance, punctuality, following directions, etc.) Not Important	Employability (attendance, punctuality, following directions, etc.) No Opinion
Basic literacy and numeracy	Basic literacy and numeracy Important	Basic literacy and numeracy Not Important	Basic literacy and numeracy No Opinion
Communication (speaking, writing, listening)	Communication (speaking, writing, listening) Important	Communication (speaking, writing, listening) Not Important	Communication (speaking, writing, listening) No Opinion
Problem solving	Problem solving Important	Problem solving Not Important	Problem solving No Opinion
Customer service skills	Customer service skills Important	Customer service skills Not Important	Customer service skills No Opinion
Creativity, innovation, and initiative	Creativity, innovation, and initiative Important	Creativity, innovation, and initiative Not Important	Creativity, innovation, and initiative No Opinion
Computer and/or information technology skills	Computer and/or information technology skills Important	Computer and/or information technology skills Not Important	Computer and/or information technology skills No Opinion
Vocational or technical education	Vocational or technical education Important	Vocational or technical education Not Important	Vocational or technical education No Opinion
Foreign language	Foreign language Important	Foreign language Not Important	Foreign language No Opinion
Life skills (self esteem, grooming, willingness to learn, etc.)	Life skills (self esteem, grooming, willingness to learn, etc.) Important	Life skills (self esteem, grooming, willingness to learn, etc.) Not Important	Life skills (self esteem, grooming, willingness to learn, etc.) No Opinion

Other (please specify)

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* 23. Indicate whether or not your employees have the following technical skills.

	No skills	Yes, good skills	Yes, but skills need improved
Accounting & Financial Management	Accounting & Financial Management No skills	Accounting & Financial Management Yes, good skills	Accounting & Financial Management Yes, but skills need improved
Administrative Process	Administrative Process No skills	Administrative Process Yes, good skills	Administrative Process Yes, but skills need improved
Business Management	Business Management No skills	Business Management Yes, good skills	Business Management Yes, but skills need improved
Foreign Language (if needed)	Foreign Language (if needed) No skills	Foreign Language (if needed) Yes, good skills	Foreign Language (if needed) Yes, but skills need improved
Health & Safety	Health & Safety No skills	Health & Safety Yes, good skills	Health & Safety Yes, but skills need improved
History, Culture & Geography	History, Culture & Geography No skills	History, Culture & Geography Yes, good skills	History, Culture & Geography Yes, but skills need improved
Leadership/People Management	Leadership/People Management No skills	Leadership/People Management Yes, good skills	Leadership/People Management Yes, but skills need improved
Marketing	Marketing No skills	Marketing Yes, good skills	Marketing Yes, but skills need improved
Management & Organization	Management & Organization No skills	Management & Organization Yes, good skills	Management & Organization Yes, but skills need improved
Product Development	Product Development No skills	Product Development Yes, good skills	Product Development Yes, but skills need improved
Public Relations	Public Relations No skills	Public Relations Yes, good skills	Public Relations Yes, but skills need improved
Quality Management	Quality Management No skills	Quality Management Yes, good skills	Quality Management Yes, but skills need improved
Sales & Promotion	Sales & Promotion No skills	Sales & Promotion Yes, good skills	Sales & Promotion Yes, but skills need improved
Web/Social Media Use	Web/Social Media Use No skills	Web/Social Media Use Yes, good skills	Web/Social Media Use Yes, but skills need improved

Other (please specify)

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* 24. Indicate how well you think education and training providers prepare workers for employment in the tourism industry.

	Poor	Average	Good	Excellent	N/A
In-house/corporate training programs	In-house/corporate training programs Poor	In-house/corporate training programs Average	In-house/corporate training programs Good	In-house/corporate training programs Excellent	In-house/corporate training programs N/A
High school programs	High school programs Poor	High school programs Average	High school programs Good	High school programs Excellent	High school programs N/A
Career Technical programs	Career Technical programs Poor	Career Technical programs Average	Career Technical programs Good	Career Technical programs Excellent	Career Technical programs N/A
University programs	University programs Poor	University programs Average	University programs Good	University programs Excellent	University programs N/A
Government training programs	Government training programs Poor	Government training programs Average	Government training programs Good	Government training programs Excellent	Government training programs N/A

Other (please specify)

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* 25. Which of the following are the main obstacles in recruiting qualified employees?

Job seekers are not interested in this type of work

Poor image of the industry

Seasonal Work

Too much competition for staff from other industries or sectors

Other (please specify)

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* 26. Please select the top three items from above and rank them in order of their significance.

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* 27. Please give us feedback on this survey.

	Agree	Strongly Agree	Disagree	Strongly Disagree	No Opinion
The questions in this survey are applicable to me or my organization	The questions in this survey are applicable to me or my organization Agree	The questions in this survey are applicable to me or my organization Strongly Agree	The questions in this survey are applicable to me or my organization Disagree	The questions in this survey are applicable to me or my organization Strongly Disagree	The questions in this survey are applicable to me or my organization No Opinion
The questions adequately address concerns of the tourism industry	The questions adequately address concerns of the tourism industry Agree	The questions adequately address concerns of the tourism industry Strongly Agree	The questions adequately address concerns of the tourism industry Disagree	The questions adequately address concerns of the tourism industry Strongly Disagree	The questions adequately address concerns of the tourism industry No Opinion
The survey was easy to understand	The survey was easy to understand Agree	The survey was easy to understand Strongly Agree	The survey was easy to understand Disagree	The survey was easy to understand Strongly Disagree	The survey was easy to understand No Opinion
The survey was an appropriate length	The survey was an appropriate length Agree	The survey was an appropriate length Strongly Agree	The survey was an appropriate length Disagree	The survey was an appropriate length Strongly Disagree	The survey was an appropriate length No Opinion

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