1.When choosing your next car, how important is the brand? Answer on a scale of 1-5 with 1 being ‘not important at all’ to 5 being ‘very important’

1 star

2 stars

3 stars

4 stars

5 stars

2.Which of the following are important to you when choosing your next car? Tick all that apply

Interior design

Performance

Brand image

Price

Exterior design

Self-expression

Safety

Practicality (e.g. boot space, number of seats)

Environmental impact (e.g. electric, hybrid, fuel consumption, CO2)

Other (please specify)

3.Which brands of car manufacturer are you aware of, if only by name? type your answer below

1

2

3

4

5

4.How often do you change your car?

Every two years

Every three years

Every four years

When my current one wears out

5.How do you pay for your car?

Cash

Bank loan

Car dealer finance

Company car

6.What might you spend on monthly repayments?

Up to £199

£200 to £299

£300 to £399

£400 to £499

£500+

Other

7.Are you planning to buy a new car?

Within the next 6 months

Within the next 12 months

Within the next two years

No plans to buy a new car

8.Would you consider buying a PEUGEOT next? Answer on a scale of 1-5 with 1 being ‘Absolutely not’ to 5 being ‘Absolutely’

1 star

2 stars

3 stars

4 stars

5 stars

9.Which of the following would you say apply to PEUGEOT as a brand? Tick all that apply

Is supportive of, and relevant to, the LGBTQ+ community

Authentically represents the LGBTQ+ community

Is a brand that values individuality

Stands out from the crowd

Attracts me emotionally

10.What three words would you use to describe PEUGEOT cars?

1

2

3

11.Do you recall seeing PEUGEOT advertising on attitude.co.uk?

Yes

No

12.Did you know that PEUGEOT was a key partner for the 2026 Attitude Pride Awards?

Yes

No

13.Knowing that, how does that resonate with you?

I think that’s brilliant

I like that

I like that, but it's not really of interest to me

I didn't connect with it

14.Did you know that Attitude and PEUGEOT marched together in this year's Pride in London parade?

Yes

No

15.Do such partnerships, and a supportive engagement with the LGBTQ+ community, make you feel warmer towards PEUGEOT?

Yes

No

16.How well do you feel that owning a PEUGEOT car would fit your life and your personality? Answer on a scale of 1-5 with 1 being ‘not at all' to 5 being 'very well'

1 star

2 stars

3 stars

4 stars

5 stars

17.Please select your age range

18 - 24

25 - 44

45 - 64

65+

18.Please select your household income

0 - £35k

36k – 45k

46k – 55k

56k – 65k

66k – 75k

76k – 85k

86k – 95k

96k – 110k

111k – 130k

130k+

19.How would you identify?

Gay

Lesbian

Bisexual

Trans

Queer

Non-binary

Straight

Prefer not to say

20.How do you read Attitude? (tick all that apply)

In Print

App

Online at attitude.co.uk

Apple News

Via Social Media

21.Important: your survey responses are used only for the purposes of data averaging. However, if you wish to enter into our prize draw to win a pair of tickets to the Attitude Pride Awards 2027 then we will need to know who you are! To enter the draw, safe in the knowledge Attitude will never share your details with any third party, please enter your name and email address here:

Name

Email Address

22.To allow us to share your details with PEUGEOT, please tick here:

Allow